Butter LONDON was established in 2005 by British entrepreneur, Sasha Muir, who saw a gap in the market for luxurious but affordable, high quality Nail products. In order to realize her vision, Sasha recruited industry veteran Nonie Creme, London’s premier fashion manicurist, as her partner and butter LONDON’s Founding Creative Director. With years of experience, Nonie’s colour expertise was quickly put to use in the formulation of a unique, cutting edge and high fashion collection of nail lacquers and products.
Hand-in-hand with all things rock and roll, Great Britain and fashion, butter LONDON® (butterlondon.com) is recognised around the world for superb, vivid colours and long-lasting, high-performing products. Famed for being among the first to formulate lacquers without the ‘big 3’ and creating exceptional colours each season with the advice of the world’s top fashion designers, butter LONDON® is the “go-to” brand for high-fashion beauty.
butter LONDON has been a firm fixture backstage at Fashion Week since the very beginning. They have longstanding relationships with designers who love butter LONDON for the authenticity of the products. butter LONDON’s specially trained team of manicurists and the designers sit together, discuss the designer’s muse, look at the collection, and arrive at a bespoke colour just for them. Nails are a major fashion accessory and can have a huge impact on an outfit, so getting them right is vital. It’s a unique process, and ensures that the designers have creative input and control over their catwalk beauty look, which is so important.
Butter London Top Coat Review: Sinead from Waterford says: This is thick yet non-sticky, Butter London is the perfect topcoat for super glossy and well polished looking nails. Made my polish last a full week without one chip! Love this!