{"title":"Kérastase Genesis Collection","description":"\u003cp\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW87004961 BCX0\"\u003eGenesis dual anti-fall haircare treats hair fall due to breakage, for all women, in all lifestyles, with all degree of hair fall. A range of products supercharged with the most potent complex to answer to hair-fall needs:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2 SCXW87004961 BCX0\"\u003eAminexil\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW87004961 BCX0\"\u003e, Edelweiss native cells, Ginger roots. This range fortifies and nourishes the hair, with increased\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2 SpellingErrorHighlight SCXW87004961 BCX0\"\u003efibre\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW87004961 BCX0\"\u003e\u003cspan\u003e \u003c\/span\u003estrength and more hair resilience.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW87004961 BCX0\"\u003e\u003cspan class=\"SCXW87004961 BCX0\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW87004961 BCX0\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun EmptyTextRun SCXW87004961 BCX0\"\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW87004961 BCX0\"\u003e\u003cspan class=\"SCXW87004961 BCX0\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW87004961 BCX0\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW87004961 BCX0\"\u003eStep 1 Cleanse with Bain Hydra\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2 SCXW87004961 BCX0\"\u003eFortifant\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW87004961 BCX0\"\u003e\u003cspan class=\"SCXW87004961 BCX0\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW87004961 BCX0\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW87004961 BCX0\"\u003eStep 2 Condition with Fondant\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2 SCXW87004961 BCX0\"\u003eReinforcateur\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"LineBreakBlob BlobObject DragDrop SCXW87004961 BCX0\"\u003e\u003cspan class=\"SCXW87004961 BCX0\"\u003e \u003c\/span\u003e\u003cbr class=\"SCXW87004961 BCX0\"\u003e\u003c\/span\u003e\u003cspan data-contrast=\"none\" lang=\"EN-US\" class=\"TextRun SCXW87004961 BCX0\"\u003e\u003cspan class=\"NormalTextRun SCXW87004961 BCX0\"\u003eStep 3 Style with Defense Thermique\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP SCXW87004961 BCX0\" data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"EOP SCXW87004961 BCX0\" data-ccp-props='{\"201341983\":0,\"335559739\":160,\"335559740\":259}'\u003eExplore the full \u003ca href=\"https:\/\/millies.ie\/collections\/kerastase-ireland\" title=\"kerastase-ireland\"\u003eKérastase\u003c\/a\u003e to complete your premium haircare ritual.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"kerastase-genesis-bain-hydra-fortifiant","title":"Kérastase Genesis Bain Hydra-Fortifiant Shampoo","description":"\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Thin, normal to oily, weakened hair that is prone to hair fall due to breakage.\u003c\/p\u003e\n\u003ch2\u003eWhat is Kérastase Genesis Bain Hydra-Fortifiant Shampoo?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Bain Hydra-Fortifiant is a fortifying shampoo for weakened hair that is prone to falling due to breakage. Designed for normal to oily hair, with Kérastase also positioning it for thin or oily hair, it gently clarifies the scalp and helps reinforce the hair fibre to reduce the risk of hair fall caused by breakage.\u003c\/p\u003e\n\u003cp\u003eEnriched with Edelweiss Native Cells, Ginger Root and Aquaxyl, the shampoo helps remove oil build-up, sebum, pollution and residue from the scalp while leaving hair feeling hydrated and soft.\u003c\/p\u003e\n\u003ch2\u003eWho is it best for?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Bain Hydra-Fortifiant Shampoo may suit you if your hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eis thin or normal in texture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ehas an oily scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003efeels weakened\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eis prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eexperiences hair fall due to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds oil and residue removed from the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds a fortifying shampoo without compromising hydration and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003etangles easily after cleansing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat problem does it solve?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Bain Hydra-Fortifiant is specifically designed for weakened hair that is prone to falling due to breakage.\u003c\/p\u003e\n\u003cp\u003eIt gently cleanses and clarifies the scalp while helping reinforce the hair fibre to reduce the risk of hair fall caused by breakage.\u003c\/p\u003e\n\u003cp\u003eFor customers trying to identify whether this shampoo matches their concern, the key distinction is:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeakened hair → breakage → hair fall due to breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe shampoo also helps remove oil build-up, sebum, pollution and residue from the scalp, making it particularly suited to normal to oily hair.\u003c\/p\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce the risk of hair fall due to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently clarifies the scalp and hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reinforce weakened hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGently removes sebum and pollution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides anti-oiliness action\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps remove oily build-up and residue from the scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eMakes hair easier to detangle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides immediate hydration and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps leave hair looking shinier\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePlumps the hair fibre when combined with Genesis Fondant Renforcateur\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGinger Root\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAquaxyl\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKérastase highlights Edelweiss Native Cells, Ginger Root and Aquaxyl within the Bain Hydra-Fortifiant formula.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eWet the hair and remove excess water.\u003c\/p\u003e\n\u003cp\u003eApply a small, coin-sized amount of Kérastase Genesis Bain Hydra-Fortifiant Shampoo to the hair. Add water and emulsify, focusing the first wash on the scalp and massaging with your fingertips to help remove impurities.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eApply a second small amount of shampoo, add water and emulsify again. The second lather helps cleanse the lengths through to the ends.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFollow with Kérastase Genesis Fondant Renforcateur or Genesis Masque Reconstituant.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Kérastase Genesis Bain Hydra-Fortifiant?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHair type:\u003c\/strong\u003e Thin or normal to oily hair\u003cbr\u003e\u003cstrong\u003ePrimary concern:\u003c\/strong\u003e Weakened hair and breakage\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Hair prone to falling due to breakage\u003cbr\u003e\u003cstrong\u003eScalp type:\u003c\/strong\u003e Oily\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Cleanses, clarifies and fortifies\u003cbr\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Edelweiss Native Cells + Ginger Root + Aquaxyl\u003cbr\u003e\u003cstrong\u003eRoutine step:\u003c\/strong\u003e Cleanse\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Kérastase\u003cbr\u003e\u003cstrong\u003eRange:\u003c\/strong\u003e Genesis\u003c\/p\u003e\n\u003ch2\u003eMillies Expert Advice\u003c\/h2\u003e\n\u003cp\u003eIf your hair is normal to oily, weakened and prone to breaking during brushing, Bain Hydra-Fortifiant is designed to gently cleanse the scalp while helping reinforce the hair fibre.\u003c\/p\u003e\n\u003cp\u003eFor a thorough cleanse, use the two-step shampoo method: focus the first cleanse on the scalp to remove impurities, then use the second lather to cleanse through the lengths and ends.\u003c\/p\u003e\n\u003cp\u003eFollow with Genesis Fondant Renforcateur or Genesis Masque Reconstituant as part of your Genesis haircare routine.\u003c\/p\u003e\n\u003cp\u003e\"\u003cspan\u003eOne of our best selling shampoo ranges, the Genesis range from Kerastase is all about helping to fortify the hair and anchor the follicle in the scalp. Hair fall and breakage is a big issue we see alot in clinic. This Bain Hydra Genesis shampoo helps removes any residue and build up on the scalp, lift and dissolve excess sebum, clarifying and deep cleansing the scalp. Ideal for fine to medium hair that experiences a combination scalp\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIs Kérastase Genesis Bain Hydra-Fortifiant right for me?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eChoose this shampoo if:\u003c\/strong\u003e your hair is thin or normal to oily, weakened and prone to hair fall caused by breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt may also suit you if:\u003c\/strong\u003e oil, sebum or residue build-up on the scalp is a concern and you want a fortifying shampoo that also leaves hair feeling hydrated and soft.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is Kérastase Genesis Bain Hydra-Fortifiant Shampoo?\u003c\/h3\u003e\n\u003cp\u003eKérastase Genesis Bain Hydra-Fortifiant is a fortifying shampoo for weakened hair that is prone to falling due to breakage. It gently clarifies the scalp and helps reinforce the hair fibre while removing oil build-up.\u003c\/p\u003e\n\u003ch3\u003eWho is Kérastase Bain Hydra-Fortifiant best for?\u003c\/h3\u003e\n\u003cp\u003eIt is designed for weakened hair prone to hair fall due to breakage. Kérastase positions the shampoo for thin or oily hair, while the existing Millies description specifies normal to oily weakened hair.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Genesis Bain Hydra-Fortifiant help with hair breakage?\u003c\/h3\u003e\n\u003cp\u003eYes. Bain Hydra-Fortifiant is designed to help reinforce weakened hair fibre and reduce the risk of hair fall due to breakage.\u003c\/p\u003e\n\u003ch3\u003eIs Kérastase Genesis Bain Hydra-Fortifiant good for oily hair?\u003c\/h3\u003e\n\u003cp\u003eYes. Kérastase specifically positions Bain Hydra-Fortifiant for thin or oily hair. It gently removes sebum and pollution, provides anti-oiliness action and helps remove oily build-up from the scalp.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Bain Hydra-Fortifiant remove scalp build-up?\u003c\/h3\u003e\n\u003cp\u003eYes. The shampoo helps remove oily build-up and residue from the scalp. Kérastase also states that it gently removes sebum and pollution.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Genesis Bain Hydra-Fortifiant make hair easier to detangle?\u003c\/h3\u003e\n\u003cp\u003eYes. Making the hair easier to detangle is one of the benefits listed by Kérastase for Bain Hydra-Fortifiant.\u003c\/p\u003e\n\u003ch3\u003eHow do I use Kérastase Genesis Bain Hydra-Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, add water and emulsify before rinsing. Repeat the cleanse, then rinse thoroughly. The existing Millies instructions recommend focusing the first wash on the scalp and using the second lather to cleanse through the lengths and ends.\u003c\/p\u003e\n\u003ch3\u003eWhat should I use after Kérastase Genesis Bain Hydra-Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eThe existing Millies routine recommends following Bain Hydra-Fortifiant with Kérastase Genesis Fondant Renforcateur or Genesis Masque Reconstituant.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Laureth Sulfate, Citric Acid, Cocamidopropyl Betaine, Sodium Hydroxide, Propylene Glycol, Sodium Chloride, Sodium Benzoate, Hexylene Glycol, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Glycerin, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract \/ Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol, Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum \/ Fragrance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSafety information:\u003c\/strong\u003e In case of contact with eyes, rinse them immediately. Keep out of reach of children.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31808190808148,"sku":"3474636857814","price":24.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisBainHydra-FortifiantShampoo.jpg?v=1772454227"},{"product_id":"kerastase-genesis-fondant-renforcateur","title":"Kérastase Genesis Fondant Renforcateur Fortifying Conditioner 200ml","description":"\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Weakened hair prone to hair fall due to breakage that needs lightweight nourishment, strengthening and softness.\u003c\/p\u003e\n\u003ch2\u003eWhat is Kérastase Genesis Fondant Renforcateur Conditioner?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Fondant Renforcateur is a nourishing and fortifying conditioner for weakened hair prone to hair fall due to breakage.\u003c\/p\u003e\n\u003cp\u003eEnriched with Edelweiss Native Cells, Ginger Root and Aquaxyl, its anti-breakage action helps reinforce the hair fibre's natural resistance to reduce the risk of hair fall due to breakage.\u003c\/p\u003e\n\u003cp\u003eThe lightweight formula nourishes, smooths and fortifies the hair fibre while providing an immediate feeling of strength and softness without weighing hair down.\u003c\/p\u003e\n\u003ch2\u003eWho is it best for?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Fondant Renforcateur may suit you if your hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003efeels weak or fragile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eis prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eexperiences hair fall due to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds strengthening and reinforcement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds lightweight nourishment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003etangles easily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds added softness and smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds conditioning without being weighed down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds a conditioner suitable for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat problem does it solve?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Fondant Renforcateur is designed for weakened hair that is prone to falling due to breakage.\u003c\/p\u003e\n\u003cp\u003eIts anti-breakage action helps reinforce and fortify the hair fibre's natural resistance, helping prevent breakage while providing nourishment, softness and smoothness.\u003c\/p\u003e\n\u003cp\u003eFor customers trying to identify whether this conditioner matches their concern:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeakened hair → breakage → hair fall due to breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFondant Renforcateur helps reinforce the fibre while providing lightweight nourishment and an immediate feeling of strength and softness.\u003c\/p\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eNourishes the hair fibre with a lightweight touch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSmooths the hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eReinforces and fortifies the fibre to help prevent breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce the risk of hair fall due to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides an immediate feeling of strength and softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLightweight formula that doesn't weigh hair down\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps detangle hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdds shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps improve the natural movement of the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eSuitable for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGinger Root\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAquaxyl\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKérastase highlights Edelweiss Native Cells, Ginger Root and Aquaxyl within the Fondant Renforcateur formula.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply a hazelnut-sized amount of Kérastase Genesis Fondant Renforcateur to washed, towel-dried hair.\u003c\/p\u003e\n\u003cp\u003eApply through the mid-lengths and ends, avoiding the roots to ensure lightweight volume.\u003c\/p\u003e\n\u003cp\u003eLeave on for \u003cstrong\u003e2–3 minutes\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eEmulsify and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eIn case of contact with eyes, rinse immediately.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Kérastase Genesis Fondant Renforcateur?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHair concern:\u003c\/strong\u003e Weakened hair and breakage\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Hair prone to hair fall due to breakage\u003cbr\u003e\u003cstrong\u003eProduct type:\u003c\/strong\u003e Nourishing and fortifying conditioner\u003cbr\u003e\u003cstrong\u003ePrimary action:\u003c\/strong\u003e Helps reinforce and fortify the hair fibre\u003cbr\u003e\u003cstrong\u003eAdditional benefits:\u003c\/strong\u003e Nourishes, smooths and softens\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Lightweight\u003cbr\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Edelweiss Native Cells + Ginger Root + Aquaxyl\u003cbr\u003e\u003cstrong\u003eApplication area:\u003c\/strong\u003e Mid-lengths and ends\u003cbr\u003e\u003cstrong\u003eLeave-on time:\u003c\/strong\u003e 2–3 minutes\u003cbr\u003e\u003cstrong\u003eSuitable for daily use:\u003c\/strong\u003e Yes\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 200ml\u003cbr\u003e\u003cstrong\u003eRoutine step:\u003c\/strong\u003e Condition\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Kérastase\u003cbr\u003e\u003cstrong\u003eRange:\u003c\/strong\u003e Genesis\u003c\/p\u003e\n\u003ch2\u003eMillies Expert Advice\u003c\/h2\u003e\n\u003cp\u003eIf your hair is weakened and prone to breakage but you want to maintain a lightweight feel, Fondant Renforcateur provides nourishment, softness and reinforcement without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003eApply it through the mid-lengths and ends rather than the scalp and roots. Kérastase specifically recommends avoiding the roots to maintain lightweight volume.\u003c\/p\u003e\n\u003cp\u003eFondant Renforcateur can be used daily and pairs well with Kérastase Genesis Bain Hydra-Fortifiant as part of your Genesis haircare routine.\u003c\/p\u003e\n\u003cp\u003e\"\u003cspan\u003eConditioners are used after we cleanse with shampoo to close the cuticle of the hair shaft and provide nourishment, this Genesis conditioner is beautifully light-weight while still being extremely conditioning and fortifying. Knowing your hair is stronger and nourished even after the first use.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIs Kérastase Genesis Fondant Renforcateur right for me?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eChoose this conditioner if:\u003c\/strong\u003e your hair feels weakened, is prone to breakage and needs lightweight nourishment, reinforcement and softness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt may be particularly suitable if:\u003c\/strong\u003e you want to strengthen and condition weakened hair without weighing it down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsider Genesis Masque Reconstituant instead if:\u003c\/strong\u003e your hair needs deeper nourishment. Kérastase recommends using the richer Masque Reconstituant in place of the conditioner weekly or as often as needed when deeper nourishment is required.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is Kérastase Genesis Fondant Renforcateur?\u003c\/h3\u003e\n\u003cp\u003eKérastase Genesis Fondant Renforcateur is a nourishing and fortifying conditioner for weakened hair prone to hair fall due to breakage. It helps nourish, smooth, reinforce and fortify the hair fibre.\u003c\/p\u003e\n\u003ch3\u003eWho is Kérastase Genesis Fondant Renforcateur best for?\u003c\/h3\u003e\n\u003cp\u003eIt is designed for weakened hair that is prone to falling due to breakage and needs lightweight nourishment, reinforcement and softness.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Genesis Fondant Renforcateur help with hair breakage?\u003c\/h3\u003e\n\u003cp\u003eYes. Its anti-breakage action helps reinforce the hair fibre's natural resistance, and Kérastase states that it reinforces and fortifies the fibre to help prevent breakage.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Genesis Fondant Renforcateur help with hair fall?\u003c\/h3\u003e\n\u003cp\u003eKérastase specifically positions Fondant Renforcateur for weakened hair prone to \u003cstrong\u003ehair fall due to breakage\u003c\/strong\u003e. Its anti-breakage action helps reinforce the fibre's natural resistance to reduce the risk of this type of hair fall.\u003c\/p\u003e\n\u003ch3\u003eIs Kérastase Genesis Fondant Renforcateur lightweight?\u003c\/h3\u003e\n\u003cp\u003eYes. Kérastase states that it nourishes the hair fibre with a lightweight touch and provides an immediate feeling of strength and softness without weighing the hair down.\u003c\/p\u003e\n\u003ch3\u003eCan I use Kérastase Genesis Fondant Renforcateur every day?\u003c\/h3\u003e\n\u003cp\u003eYes. Kérastase states that Fondant Renforcateur can be used daily for a lightweight, moisturised look and strength.\u003c\/p\u003e\n\u003ch3\u003eShould I apply Kérastase Genesis Fondant Renforcateur to my scalp?\u003c\/h3\u003e\n\u003cp\u003eNo. Kérastase recommends applying Fondant Renforcateur to the lengths and ends rather than the scalp. The application instructions also recommend avoiding the roots to ensure lightweight volume.\u003c\/p\u003e\n\u003ch3\u003eHow long should I leave Kérastase Genesis Fondant Renforcateur on my hair?\u003c\/h3\u003e\n\u003cp\u003eLeave the conditioner on for \u003cstrong\u003e2–3 minutes\u003c\/strong\u003e, then emulsify and rinse thoroughly.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between Genesis Fondant Renforcateur and Masque Reconstituant?\u003c\/h3\u003e\n\u003cp\u003eKérastase recommends Fondant Renforcateur for daily use when you want lightweight nourishment and strength. When deeper nourishment is needed, the richer Genesis Masque Reconstituant can be used in place of the conditioner weekly or as often as required.\u003c\/p\u003e\n\u003ch3\u003eWhat shampoo should I use with Kérastase Genesis Fondant Renforcateur?\u003c\/h3\u003e\n\u003cp\u003eThe existing Millies recommendation pairs Fondant Renforcateur with Kérastase Genesis Bain Hydra-Fortifiant.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Isopropyl Myristate, Glycerin, Glycine Soja Oil \/ Soybean Oil, Helianthus Annuus Seed Oil \/ Sunflower Seed Oil, Coco-Caprylate\/Caprate, Cetyl Esters, Tartaric Acid, Caprylyl Glycol, Salicylic Acid, Limonene, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Linalool, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract \/ Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol, Citric Acid, Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum \/ Fragrance.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredient lists can change. Refer to the product packaging for the most current ingredient information.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31808235667540,"sku":"3474636857883","price":31.73,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisFondantRenforcateur.jpg?v=1772454227"},{"product_id":"kerastase-genesis-defense-thermique","title":"Kérastase Genesis Defense Thermique","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eGenesis is the first range to treat both kinds of hair-fall – at the root and from fibre breakage. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKérastase Genesis Defense Thermique is an anti hair-fall fortifying blow-dry spray for weakened hair, prone to falling due to breakage. Provides anti-breakage action and heat protection up to 220°C. Ensures optimal hydration without frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e99% less breakage\u003c\/li\u003e\n\u003cli\u003e99% more resistant\u003c\/li\u003e\n\u003cli\u003e99% stronger hair\u003c\/li\u003e\n\u003cli\u003eProtects from heat up to 220°C\u003c\/li\u003e\n\u003cli\u003e99%\u003cspan\u003e \u003c\/span\u003ereduction in\u003cspan\u003e \u003c\/span\u003ehair loss due to breakage\u003c\/li\u003e\n\u003cli\u003e88% more hydrated\/nourished hair\u003c\/li\u003e\n\u003cli\u003e24h protection against frizz\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eAdds shine\u003c\/li\u003e\n\u003cli\u003eImproves styling results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to use:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor towel dried hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eApply 2 to 4 pumps of Kérastase Genesis Defense Thermique, depending on the lengths and thickness of the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSpread down to tips\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComb to evenly distribute the product\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProceed to style your hair as you wish\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFor dry hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eApply 1-2 pumps of Kérastase Genesis Defense Thermique to dry hair after blow-drying or airdrying as a finishing product\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTouch and shape to tame frizz and boost shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStyle as desired.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua \/ water \/ eau - Cocos nucifera oil \/ coconut oil - Amodimethicone - Polyquaternium-37 - Phenoxyethanol - Propylene glycol dicaprylate\/dicaprate - Xylitylglucoside - Sodium hydroxide - Anhydroxylitol - Xylitol - Dimethicone peg-7 phosphate - Ppg-1 trideceth-6 - Trideceth-6 - Behentrimonium chloride - Limonene - Xylose - Ethylhexylglycerin - Sorbitan oleate - Linalool - Isopropyl alcohol - Cetrimonium chloride - Glycerin - Hydrolyzed vegetable protein pg-propyl silanetriol - Benzyl salicylate - Coumarin - Zingiber officinale root extract \/ ginger root extract - Citral - Benzyl alcohol - Citronellol - Benzyl benzoate - Leontopodium alpinum callus culture extract - Potassium sorbate - Tocopherol - Citric acid - Xanthan gum - Dipeptide diaminobutyroyl benzylamide diacetate - Parfum \/ fragrance\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31808327254100,"sku":"3474636857975","price":29.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisDefenseThermique.jpg?v=1705681287"},{"product_id":"kerastase-genesis-masque-reconstituant","title":"Kérastase Genesis Masque Reconstituant","description":"\u003cp\u003e               200ml\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGenesis is the first range to treat both kinds of hair-fall – at the root and from fibre breakage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKérastase Genesis Masque Reconstituant is an anti fair-fall intensely fortifying masque for weakened hair, prone to falling due to breakage. \u003c\/span\u003ePowerfully \u003cspan\u003enourishes, detangles, volumises, plumps, and strengthens each hair strand to reduce the risk of hair fall due to breakage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e99% less breakage\u003c\/li\u003e\n\u003cli\u003e99% more resistant\u003c\/li\u003e\n\u003cli\u003e99% stronger hair\u003c\/li\u003e\n\u003cli\u003e99% reduced hair-fall due to breakage\u003c\/li\u003e\n\u003cli\u003e89% more hydrated\/nourished hair\u003c\/li\u003e\n\u003cli\u003e40% increase of softness\u003c\/li\u003e\n\u003cli\u003eDetangles\u003c\/li\u003e\n\u003cli\u003eStrengthens\u003c\/li\u003e\n\u003cli\u003eHydrates\u003c\/li\u003e\n\u003cli\u003eImproves styling\u003c\/li\u003e\n\u003cli\u003eAdds plumpness and volume\u003c\/li\u003e\n\u003cli\u003eCan be used after every wash\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply Kérastase Genesis Masque Reconstituant onto washed and towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eMassage it into lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave it in for 5-15 minutes\u003c\/li\u003e\n\u003cli\u003eAdd water and emulsify\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAqua \/ water \/ eau - \u003c\/span\u003e\u003cspan data-iopelement=\"Cetearyl alcohol\"\u003eCetearyl alcohol\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Amodimethicone\"\u003eAmodimethicone\u003c\/span\u003e\u003cspan\u003e - Behentrimonium chloride - \u003c\/span\u003e\u003cspan data-iopelement=\"Cetyl esters\"\u003eCetyl esters\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Isopropyl alcohol\"\u003eIsopropyl alcohol\u003c\/span\u003e\u003cspan\u003e - Trideceth-6 - \u003c\/span\u003e\u003cspan data-iopelement=\"Phenoxyethanol\"\u003ePhenoxyethanol\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Limonene\"\u003eLimonene\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Cetrimonium chloride\"\u003eCetrimonium chloride\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Linalool\"\u003eLinalool\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Chlorhexidine dihydrochloride\"\u003eChlorhexidine dihydrochloride\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Benzyl salicylate\"\u003eBenzyl salicylate\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Coumarin\"\u003eCoumarin\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Glycerin\"\u003eGlycerin\u003c\/span\u003e\u003cspan\u003e - Zingiber officinale root extract \/ ginger root extract - \u003c\/span\u003e\u003cspan data-iopelement=\"Citral\"\u003eCitral\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Benzyl alcohol\"\u003eBenzyl alcohol\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Citronellol\"\u003eCitronellol\u003c\/span\u003e\u003cspan\u003e - Xylitylglucoside - Anhydroxylitol - Leontopodium alpinum callus culture extract - Xylitol - \u003c\/span\u003e\u003cspan data-iopelement=\"Citric acid\"\u003eCitric acid\u003c\/span\u003e\u003cspan\u003e - \u003c\/span\u003e\u003cspan data-iopelement=\"Xanthan gum\"\u003eXanthan gum\u003c\/span\u003e\u003cspan\u003e - Dipeptide diaminobutyroyl benzylamide diacetate - \u003c\/span\u003e\u003cspan data-iopelement=\"Parfum \/ fragrance\"\u003eParfum \/ fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"video-component\"\u003e\n\u003cdiv class=\"embed-responsive embed-responsive-16by9\"\u003e\u003cspan\u003eIn case of contact with eyes, rinse them immediately.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31808398065748,"sku":"3474636857937","price":41.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisMasqueReconstituant.jpg?v=1705681443"},{"product_id":"kerastase-genesis-serum-anti-chute-fortifiant","title":"Kérastase Genesis Serum Anti-Chute Fortifiant 90ml","description":"\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Weakened hair prone to hair fall due to breakage that needs a daily fortifying scalp serum to help strengthen fragile hair and reduce breakage.\u003c\/p\u003e\n\u003ch2\u003eWhat is Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Serum Anti-Chute Fortifiant is a daily fortifying scalp serum for weakened hair prone to hair fall due to breakage. Designed to help strengthen fragile hair strands, the serum helps reduce breakage while supporting stronger, more resilient hair.\u003c\/p\u003e\n\u003cp\u003eEnriched with Aminexil, Ginger Root Extract and Edelweiss Native Cells, the formula helps reduce the risk of hair fall due to breakage, protects against external aggressors and helps reinforce and preserve the scalp's natural protective barrier.\u003c\/p\u003e\n\u003cp\u003eUsed once daily for six weeks, this leave-in serum can be applied to either a dry or towel-dried scalp and does not need to be rinsed out.\u003c\/p\u003e\n\u003ch2\u003eWho is it best for?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Serum Anti-Chute Fortifiant may suit you if your hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eis weakened or fragile\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eis prone to hair fall due to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ebreaks easily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds additional strength and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds a daily fortifying scalp treatment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ewould benefit from protection against external aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat problem does it solve?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Serum Anti-Chute Fortifiant is designed for weakened hair prone to hair fall.\u003c\/p\u003e\n\u003cp\u003eIts primary focus is helping reduce \u003cstrong\u003ehair fall due to breakage\u003c\/strong\u003e by fortifying fragile hair and improving fibre strength and resilience.\u003c\/p\u003e\n\u003cp\u003eThe serum also helps reinforce and preserve the scalp's natural protective barrier and protects against external aggressors.\u003c\/p\u003e\n\u003cp\u003eFor customers trying to understand what this product targets:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeakened, fragile hair → breakage → hair fall due to breakage.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce hair fall due to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps prevent breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eFortifies weakened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens fragile hair strands\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps improve fibre strength and resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps protect against external aggressors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reinforce and preserve the scalp's natural protective barrier\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for daily use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLeave-in formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCan be applied to dry or towel-dried scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 84% less hair fall due to breakage*\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e*Brushing test: Bain Nutri-Fortifiant + Masque Reconstituant + Serum Anti-Chute Fortifiant vs. classical shampoo.\u003c\/p\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eAminexil:\u003c\/strong\u003e Within the formula, Kérastase states that Aminexil helps hair anchor more solidly into the scalp and helps prevent collagen from hardening around the hair follicles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGinger Root Extract:\u003c\/strong\u003e Within the formula, it helps protect against daily external aggressors.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCaffeine:\u003c\/strong\u003e Within the formula, Kérastase states that caffeine helps improve scalp micro-circulation thanks to its stimulating properties.\u003c\/p\u003e\n\u003cp\u003eThe product is also enriched with \u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e, as highlighted by Kérastase.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eUse Kérastase Genesis Serum Anti-Chute Fortifiant once daily, either in the morning or before going to bed, for a six-week period.\u003c\/p\u003e\n\u003cp\u003eApply \u003cstrong\u003e3–4 doses\u003c\/strong\u003e to a dry or towel-dried scalp, section by section.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e1 dose = 1 pipette filled to the mark.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMassage gently into the scalp.\u003c\/p\u003e\n\u003cp\u003eDo not rinse.\u003c\/p\u003e\n\u003cp\u003eStyle hair as desired.\u003c\/p\u003e\n\u003cp\u003eIn case of contact with the eyes, rinse immediately and thoroughly.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHair concern:\u003c\/strong\u003e Hair fall due to breakage\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Weakened and fragile hair\u003cbr\u003e\u003cstrong\u003ePrimary action:\u003c\/strong\u003e Fortifies hair and helps reduce breakage\u003cbr\u003e\u003cstrong\u003eApplication area:\u003c\/strong\u003e Scalp\u003cbr\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Aminexil + Ginger Root Extract + Edelweiss Native Cells\u003cbr\u003e\u003cstrong\u003eAlso contains:\u003c\/strong\u003e Caffeine\u003cbr\u003e\u003cstrong\u003eApplication:\u003c\/strong\u003e 3–4 doses\u003cbr\u003e\u003cstrong\u003eFrequency:\u003c\/strong\u003e Once daily\u003cbr\u003e\u003cstrong\u003eRecommended usage period:\u003c\/strong\u003e 6 weeks\u003cbr\u003e\u003cstrong\u003eRinse out:\u003c\/strong\u003e No\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 90ml\u003cbr\u003e\u003cstrong\u003eRoutine step:\u003c\/strong\u003e Daily scalp serum\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Kérastase\u003cbr\u003e\u003cstrong\u003eRange:\u003c\/strong\u003e Genesis\u003c\/p\u003e\n\u003ch2\u003eMillies Expert Advice\u003c\/h2\u003e\n\u003cp\u003eConsistency is important when using Kérastase Genesis Serum Anti-Chute Fortifiant. Apply 3–4 doses section by section across a dry or towel-dried scalp once every day for six weeks.\u003c\/p\u003e\n\u003cp\u003eThe serum does not need to be rinsed out, so it can be incorporated into either your morning routine or applied before going to bed.\u003c\/p\u003e\n\u003cp\u003eFor the Genesis routine associated with Kérastase's up to 84% less hair fall due to breakage claim, use Bain Nutri-Fortifiant, Masque Reconstituant and Serum Anti-Chute Fortifiant.\u003c\/p\u003e\n\u003cp\u003e\"\u003cspan\u003eA beautiful water-based serum that helps anchor the follicle into the scalp for longer. Weakened hair is more prone to hair fall and breakage, this serum helps fortify the hair and protect the scalps barrier. Water -based means it won't leave your hair greasy. Best used on a clean scalp before bed. One of my favourite products of all time !\"\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eIs Kérastase Genesis Serum Anti-Chute Fortifiant right for me?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eChoose this serum if:\u003c\/strong\u003e your hair is weakened or fragile and prone to hair fall due to breakage and you want a daily leave-in scalp serum that helps fortify hair and reduce breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt may also suit you if:\u003c\/strong\u003e you want a daily scalp serum that helps reinforce and preserve the scalp's natural protective barrier while protecting against external aggressors.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eIt is a daily fortifying scalp serum for weakened hair prone to hair fall due to breakage. It helps reduce breakage and strengthen fragile hair strands.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Genesis Serum Anti-Chute Fortifiant help with hair fall?\u003c\/h3\u003e\n\u003cp\u003eKérastase specifically positions the serum for weakened hair prone to hair fall and states that it helps reduce hair fall \u003cstrong\u003edue to breakage\u003c\/strong\u003e. The brand reports up to 84% less hair fall due to breakage when the serum is used as part of its specified Genesis routine.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Genesis Serum Anti-Chute Fortifiant help with breakage?\u003c\/h3\u003e\n\u003cp\u003eYes. Preventing breakage and fortifying weakened hair are key benefits listed by Kérastase for Serum Anti-Chute Fortifiant.\u003c\/p\u003e\n\u003ch3\u003eHow often should I use Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eUse the serum once daily, either in the morning or before going to bed, for a six-week period.\u003c\/p\u003e\n\u003ch3\u003eHow much Kérastase Genesis Serum Anti-Chute Fortifiant should I use?\u003c\/h3\u003e\n\u003cp\u003eApply 3–4 doses to the scalp, section by section. Kérastase defines one dose as one pipette filled to the mark.\u003c\/p\u003e\n\u003ch3\u003eDo I apply Kérastase Genesis Serum Anti-Chute Fortifiant to wet or dry hair?\u003c\/h3\u003e\n\u003cp\u003eApply the serum to a \u003cstrong\u003edry or towel-dried scalp\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eDo I rinse out Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eNo. This is a leave-in scalp serum and should not be rinsed out after application.\u003c\/p\u003e\n\u003ch3\u003eHow long should I use Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eKérastase recommends using the serum once daily for a period of six weeks.\u003c\/p\u003e\n\u003ch3\u003eWhat are the key ingredients in Kérastase Genesis Serum Anti-Chute Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eKérastase highlights Aminexil, Ginger Root Extract and Caffeine as key ingredients on its current product page. The serum is also described as being enriched with Edelweiss Native Cells.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Alcohol Denat., Diaminopyrimidine Oxide, Ammonium Polyacryloyldimethyl Taurate, Aminomethyl Propanol, Citric Acid, PEG-40 Hydrogenated Castor Oil, Piroctone Olamine, Caffeine, Arginine, Limonene, Niacinamide, Pyridoxine HCl, Linalool, Safflower Glucoside, Benzyl Salicylate, Coumarin, Citral, Benzyl Alcohol, Xylitylglucoside, Citronellol, Benzyl Benzoate, Anhydroxylitol, Xylitol, Zingiber Officinale Root Extract \/ Ginger Root Extract, Resveratrol, Tocopherol, Sodium Citrate, Parfum \/ Fragrance.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredient lists can change. Refer to the product packaging for the most current ingredient information.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31808468254804,"sku":"3474636858002","price":41.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisSerumAnti-ChuteFortifiant.jpg?v=1772454227"},{"product_id":"kerastase-genesis-bain-nutri-fortifiant","title":"Kérastase Genesis Bain Nutri-Fortifiant Shampoo 250ml","description":"\u003cp\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Thick or dry, weakened hair that is prone to hair fall due to breakage and needs nourishing, fortifying care.\u003c\/p\u003e\n\u003ch2\u003eWhat is Kérastase Genesis Bain Nutri-Fortifiant Shampoo?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Bain Nutri-Fortifiant is a nourishing and fortifying shampoo for thick or dry, weakened hair that is prone to hair fall due to breakage.\u003c\/p\u003e\n\u003cp\u003eIt gently cleanses while nourishing and reinforcing the hair fibre to help reduce the risk of hair fall caused by breakage. Designed for weakened hair that needs additional nourishment, it helps strengthen the hair while improving softness, fullness and shine.\u003c\/p\u003e\n\u003ch2\u003eWho is it best for?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Bain Nutri-Fortifiant may suit you if your hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eis thick or dry\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003efeels weakened\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eis prone to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eexperiences hair fall due to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds nourishing as well as strengthening\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds a gentle cleanse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003etangles easily\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003elacks softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003elacks volume or fullness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eneeds added shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat problem does it solve?\u003c\/h2\u003e\n\u003cp\u003eKérastase Genesis Bain Nutri-Fortifiant is designed for thick or dry, weakened hair that is prone to hair fall due to breakage.\u003c\/p\u003e\n\u003cp\u003eIt gently cleanses while nourishing and reinforcing the hair fibre, helping strengthen weakened hair and reduce the risk of breakage.\u003c\/p\u003e\n\u003cp\u003eFor customers trying to identify whether this shampoo matches their concern:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThick or dry + weakened hair → breakage → hair fall due to breakage → nourishing and fortifying care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis distinction is important because Bain Nutri-Fortifiant is specifically the nourishing Genesis shampoo for thick or dry hair.\u003c\/p\u003e\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eGently cleanses weakened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eNourishes the hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reinforce the hair fibre\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce the risk of hair fall due to breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps reduce breakage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eStrengthens weakened hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps improve softness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdds volume and fullness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAdds shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps detangle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eProvides hydration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eGinger Root Extract\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEdelweiss Native Cells\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAquaxyl\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThese ingredients are highlighted within the existing Millies Bain Nutri-Fortifiant product information.\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eApply a coin-sized amount of Kérastase Genesis Bain Nutri-Fortifiant Shampoo to wet hair.\u003c\/p\u003e\n\u003cp\u003eAdd water and emulsify.\u003c\/p\u003e\n\u003cp\u003eFor the first cleanse, focus on the scalp, using your fingertips to massage and help remove impurities.\u003c\/p\u003e\n\u003cp\u003eRinse.\u003c\/p\u003e\n\u003cp\u003eApply a second coin-sized amount of shampoo and add water. The second cleanse will produce a more abundant foam to help cleanse the lengths through to the ends.\u003c\/p\u003e\n\u003cp\u003eRinse thoroughly.\u003c\/p\u003e\n\u003cp\u003eFollow with Kérastase Genesis Fondant Renforcateur or Genesis Masque Reconstituant.\u003c\/p\u003e\n\u003cp\u003eIn case of contact with eyes, rinse immediately.\u003c\/p\u003e\n\u003cp\u003eKeep out of reach of children.\u003c\/p\u003e\n\u003ch2\u003eWhy choose Kérastase Genesis Bain Nutri-Fortifiant?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eHair type:\u003c\/strong\u003e Thick or dry hair\u003cbr\u003e\u003cstrong\u003eHair condition:\u003c\/strong\u003e Weakened\u003cbr\u003e\u003cstrong\u003ePrimary concern:\u003c\/strong\u003e Breakage\u003cbr\u003e\u003cstrong\u003eBest for:\u003c\/strong\u003e Hair prone to hair fall due to breakage\u003cbr\u003e\u003cstrong\u003eProduct type:\u003c\/strong\u003e Nourishing and fortifying shampoo\u003cbr\u003e\u003cstrong\u003ePrimary action:\u003c\/strong\u003e Cleanses, nourishes and reinforces\u003cbr\u003e\u003cstrong\u003eAdditional benefits:\u003c\/strong\u003e Softness + fullness + shine + detangling\u003cbr\u003e\u003cstrong\u003eKey ingredients:\u003c\/strong\u003e Ginger Root Extract + Edelweiss Native Cells + Aquaxyl\u003cbr\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 250ml\u003cbr\u003e\u003cstrong\u003eRoutine step:\u003c\/strong\u003e Cleanse\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Kérastase\u003cbr\u003e\u003cstrong\u003eRange:\u003c\/strong\u003e Genesis\u003c\/p\u003e\n\u003ch2\u003eMillies Expert Advice\u003c\/h2\u003e\n\u003cp\u003eIf your hair is weakened and prone to breakage, choosing the Genesis shampoo that suits your hair type can help you build the most appropriate routine.\u003c\/p\u003e\n\u003cp\u003eBain Nutri-Fortifiant is the nourishing Genesis shampoo for \u003cstrong\u003ethick or dry hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFor a thorough cleanse, focus your first shampoo on the scalp, then use the second lather to cleanse through the lengths and ends.\u003c\/p\u003e\n\u003cp\u003eFollow with Genesis Fondant Renforcateur or Genesis Masque Reconstituant.\u003c\/p\u003e\n\u003ch2\u003eIs Kérastase Genesis Bain Nutri-Fortifiant right for me?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eChoose this shampoo if:\u003c\/strong\u003e your hair is thick or dry, feels weakened and is prone to hair fall due to breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt may be particularly suitable if:\u003c\/strong\u003e your weakened hair needs nourishment as well as strengthening, softness, fullness and shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eConsider Genesis Bain Hydra-Fortifiant instead if:\u003c\/strong\u003e your hair is thin or oily and prone to hair fall due to breakage.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch3\u003eWhat is Kérastase Genesis Bain Nutri-Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eKérastase Genesis Bain Nutri-Fortifiant is a nourishing and fortifying shampoo for thick or dry hair. It is designed for weakened hair prone to hair fall due to breakage.\u003c\/p\u003e\n\u003ch3\u003eWho is Kérastase Bain Nutri-Fortifiant best for?\u003c\/h3\u003e\n\u003cp\u003eKérastase currently recommends Bain Nutri-Fortifiant for \u003cstrong\u003ethick or dry hair\u003c\/strong\u003e. It is designed to nourish and fortify weakened hair prone to hair fall due to breakage.\u003c\/p\u003e\n\u003ch3\u003eIs Kérastase Bain Nutri-Fortifiant good for dry hair?\u003c\/h3\u003e\n\u003cp\u003eYes. Dry hair is specifically included in Kérastase's current positioning for Bain Nutri-Fortifiant.\u003c\/p\u003e\n\u003ch3\u003eIs Kérastase Bain Nutri-Fortifiant good for thick hair?\u003c\/h3\u003e\n\u003cp\u003eYes. Kérastase specifically positions Bain Nutri-Fortifiant as a nourishing and fortifying shampoo for thick or dry hair.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Bain Nutri-Fortifiant help with hair breakage?\u003c\/h3\u003e\n\u003cp\u003eBain Nutri-Fortifiant is designed to reinforce weakened hair and reduce the risk of hair fall caused by breakage.\u003c\/p\u003e\n\u003ch3\u003eDoes Kérastase Bain Nutri-Fortifiant help with hair fall?\u003c\/h3\u003e\n\u003cp\u003eThe Genesis Bain Nutri-Fortifiant positioning specifically relates to \u003cstrong\u003ehair fall due to breakage\u003c\/strong\u003e. It helps reinforce weakened hair fibre to reduce the risk of this type of hair fall.\u003c\/p\u003e\n\u003ch3\u003eWhat is the difference between Kérastase Genesis Bain Nutri-Fortifiant and Bain Hydra-Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eThe key difference is the hair type each shampoo is designed for.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Nutri-Fortifiant:\u003c\/strong\u003e the nourishing and fortifying Genesis shampoo for \u003cstrong\u003ethick or dry hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBain Hydra-Fortifiant:\u003c\/strong\u003e the Genesis shampoo for \u003cstrong\u003ethin or oily hair\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eBoth sit within the Genesis range for weakened hair prone to hair fall due to breakage.\u003c\/p\u003e\n\u003ch3\u003eHow do I use Kérastase Bain Nutri-Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eApply a coin-sized amount to wet hair, add water and emulsify. Focus the first cleanse on the scalp before rinsing. Apply a second amount, add water and work the lather through the lengths and ends before rinsing thoroughly.\u003c\/p\u003e\n\u003ch3\u003eShould I shampoo twice with Kérastase Bain Nutri-Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eWe recommend two cleanses. The first focuses on the scalp and removal of impurities, while the second produces a more abundant foam to cleanse through the lengths and ends.\u003c\/p\u003e\n\u003ch3\u003eWhat should I use after Kérastase Bain Nutri-Fortifiant?\u003c\/h3\u003e\n\u003cp\u003eFollow Bain Nutri-Fortifiant with Kérastase Genesis Fondant Renforcateur or Genesis Masque Reconstituant.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Dimethicone, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Limonene, Glycol Distearate, Mica, PEG-100 Stearate, Linalool, Steareth-6, Phenoxyethanol, Coco-Betaine, Trideceth-3, CI 77891 \/ Titanium Dioxide, Benzyl Salicylate, Coumarin, Zingiber Officinale Root Extract \/ Ginger Root Extract, Citral, Benzyl Alcohol, Citronellol, Acetic Acid, Fumaric Acid, Xylitylglucoside, Anhydroxylitol, Leontopodium Alpinum Callus Culture Extract, Xylitol, Xanthan Gum, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Parfum \/ Fragrance.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eRefer to the product packaging for the most current ingredient information.\u003c\/em\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":31808681345108,"sku":"3474636858033","price":24.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisBainNutriFortifiant.jpg?v=1705681225"},{"product_id":"bain-genesis-refillable-bottle","title":"Kérastase Genesis Bain Refillable Bottle","description":"\u003cp\u003eRefillable shampoo bottle included. This bottle is sold empty, to be filled with the  Genesis Bain Hydra-Fortifiant Refill Pouch.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":39608825151572,"sku":"3474637087012","price":14.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/products\/huydrafortifant.jpg?v=1646659538"},{"product_id":"kerastase-genesis-homme-daily-purifying-fortifying-shampoo-250ml","title":"Kérastase Genesis Homme Daily Purifying Fortifying Shampoo","description":"\u003cp\u003eDaily purifying fortifying shampoo for weakened hair, prone to thinning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWork shampoo through wet hair\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eIn case of contact with eyes, rinse them immediately and thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • SODIUM LAURYL SULFATE • SODIUM CHLORIDE • COCAMIDE MEA • SODIUM BENZOATE \u003cbr\u003e• SODIUM HYDROXIDE • CITRIC ACID • HEXYLENE GLYCOL • SALICYLIC ACID • LIMONENE • CREATINE • MENTHOXYPROPANEDIOL • LINALOOL • BENZYL SALICYLATE • COUMARIN • ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • CI 42090 \/ BLUE 1 • CI 17200 \/ RED 33 • CI 19140 \/ YELLOW 5 • PARFUM \/ FRAGRANCE\"\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eIn case of contact with eyes, rinse them immediately.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eKeep out of reach of children\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":39655141474388,"sku":"3474637077525","price":24.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisHommeDailyPurifyingFortifyingShampoo.jpg?v=1732271107"},{"product_id":"kerastase-genesis-homme-thickness-boosting-shampoo-250ml","title":"Kérastase Genesis Homme Thickness Boosting Shampoo","description":"\u003cp\u003e         Thickness boosting shampoo for weakened hair, prone to thinning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWork bain through wet hair\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly\u003c\/li\u003e\n\u003cli\u003eIn case of contact with eyes, rinse them immediately and thoroughly\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • AMMONIUM LAURYL SULFATE • COCAMIDOPROPYL BETAINE • SODIUM CHLORIDE • HEXYLENE GLYCOL • CITRIC ACID • SODIUM HYDROXIDE • SODIUM BENZOATE • HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • ALCOHOL DENAT. • POLYQUATERNIUM-30 • GLYCERIN • SALICYLIC ACID • LIMONENE • BENZOIC ACID • CREATINE • LINALOOL • BENZYL SALICYLATE • COUMARIN \u003cbr\u003e• ZINGIBER OFFICINALE ROOT EXTRACT \/ GINGER ROOT EXTRACT • CITRAL • BENZYL ALCOHOL • CITRONELLOL • CI 42090 \/ BLUE 1 • CI 17200 \/ RED 33 • PARFUM \/ FRAGRANCE\"\u003c\/p\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eIn case of contact with eyes, rinse them immediately.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eKeep out of reach of children\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default 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immediately.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":39655141572692,"sku":"3474637077501","price":29.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisHommeStrength_ThicknessBoostingSpray.jpg?v=1732271167"},{"product_id":"kerastase-genesis-homme-instant-thickening-molding-clay-75ml","title":"Kérastase Genesis Homme Instant Thickening Molding Clay","description":"\u003cp\u003eKérastase Genesis Homme Instant Thickening Molding Clay is an instant thickening clay for weakened hair, prone to thinning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWork through wet hair. Do not rinse\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn case of contact with eyes, rinse them immediately.\u003c\/span\u003e\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":39655141605460,"sku":"3474637077594","price":30.08,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisHommeInstantThickeningMoldingClay.jpg?v=1732271140"},{"product_id":"kerastase-genesis-duo-for-thin-or-oily-hair-save-15","title":"Kérastase Genesis Duo for Thin or Oily Hair","description":"\u003cp\u003e\u003cspan\u003eKérastase Genesis range is a powerful dual anti-fall haircare system specially formulated to combat hair fall caused by breakage. This duo is ideal for thinner or oilier hair type that are prone to hairfall. Enriched with potent ingredients like Aminexil, Edelweiss native cells, and Ginger roots, this range fortifies and nourishes your hair, helping to address all your hair-fall concerns.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBundle includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKérastase Genesis Bain Hydra-Fortifiant Shampoo\u003c\/li\u003e\n\u003cli\u003eKérastase Genesis Fondant Renforcateur\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":46951572603223,"sku":"gensisaugoily","price":56.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseNutritive-HydrationSolutionDuo_7.jpg?v=1699551871"},{"product_id":"kerastase-genesis-duo-for-thick-or-dry-hair-save-15","title":"Kérastase Genesis Duo for Thick or Dry Hair","description":"\u003cp\u003e\u003cspan\u003eKérastase Genesis range is a powerful dual anti-fall haircare system specially formulated to combat hair fall caused by breakage. 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Formulated with advanced formulas to target hair-fall caused by breakage and is enriched with potent ingredients like Ginger Root, Creatine, and expanding polymers, working together to reduce hair fall and promote stronger, healthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBundle includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eKérastase Genesis Homme Thickness Boosting Shampoo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eKérastase Genesis Homme Strength \u0026amp; Thickness Boosting Spray\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":46951635353943,"sku":"genmenaug","price":53.77,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseNutritive-HydrationSolutionDuo_11.jpg?v=1699551866"},{"product_id":"kerastase-genesis-shampoo-and-conditioner-bundle","title":"Kérastase Genesis Shampoo and Conditioner Bundle","description":"Discover Genesis – the professional haircare range designed to combat hair fall due to breakage. 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Its lightweight formula gently cleanses the scalp and hair, removing excess oil and impurities while helping reinforce weakened hair fibres.\u003c\/p\u003e\n\u003cp\u003ePart of the Kérastase Genesis range, it is enriched with Edelweiss Native Cells, Ginger Root and Aquaxyl to help strengthen and hydrate the hair, leaving it feeling softer, healthier and more resilient without weighing it down.\u003c\/p\u003e\n\u003ch3\u003eWho is it best for?\u003c\/h3\u003e\n\u003cp\u003eKérastase Genesis Bain Hydra-Fortifiant may suit you if your hair:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eis weakened or fragile\u003c\/li\u003e\n\u003cli\u003eis prone to breakage\u003c\/li\u003e\n\u003cli\u003eexperiences hair fall due to breakage\u003c\/li\u003e\n\u003cli\u003eis fine to medium in texture\u003c\/li\u003e\n\u003cli\u003ebecomes oily at the roots\u003c\/li\u003e\n\u003cli\u003eneeds effective scalp cleansing without feeling stripped\u003c\/li\u003e\n\u003cli\u003elacks strength and resilience\u003c\/li\u003e\n\u003cli\u003eneeds lightweight hydration\u003c\/li\u003e\n\u003cli\u003ewould benefit from a strengthening haircare routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat does Kérastase Genesis Bain Hydra-Fortifiant do?\u003c\/h3\u003e\n\u003cp\u003eKérastase Genesis Bain Hydra-Fortifiant gently cleanses the scalp and hair while helping strengthen weakened fibres to reduce the risk of hair fall caused by breakage.\u003c\/p\u003e\n\u003cp\u003eThe formula helps remove sebum, oil build-up and impurities from the scalp, creating a clean foundation for the rest of your Genesis routine. Edelweiss Native Cells and Ginger Root form part of the strengthening formula, while Aquaxyl helps support hydration.\u003c\/p\u003e\n\u003cp\u003eWith regular use as part of the Genesis routine, hair is left feeling cleaner, stronger, softer and more resilient.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnti hair-fall shampoo for weakened hair\u003c\/li\u003e\n\u003cli\u003eHelps reduce the risk of hair fall due to breakage\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp and hair\u003c\/li\u003e\n\u003cli\u003eRemoves excess oil and scalp build-up\u003c\/li\u003e\n\u003cli\u003eHelps reinforce weakened hair fibres\u003c\/li\u003e\n\u003cli\u003eSupports stronger, more resilient hair\u003c\/li\u003e\n\u003cli\u003eProvides lightweight hydration\u003c\/li\u003e\n\u003cli\u003eHelps leave hair feeling soft and healthy\u003c\/li\u003e\n\u003cli\u003eIdeal for fine to medium hair\u003c\/li\u003e\n\u003cli\u003eEnriched with Edelweiss Native Cells\u003c\/li\u003e\n\u003cli\u003eContains Ginger Root and Aquaxyl\u003c\/li\u003e\n\u003cli\u003eSuitable for regular cleansing\u003c\/li\u003e\n\u003cli\u003eLarge 500ml size\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48837269881175,"sku":"3474636980291","price":42.19,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisBainHydra-Fortifiant500ml.jpg?v=1787670809"},{"product_id":"k-rastaseygenesis-bain-hydra-fortifiant-refill-500ml","title":"Kérastase Genesis Bain Hydra-Fortifiant Refill 500ml","description":"\u003cp\u003eAnti hair-fall fortifying shampoo for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl this shampoo gently clarifies and helps reinforce fibre to reduce the risk of hair-fall due to breakage. Removes oil build-up on scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEnriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClarifies and helps reinforce fibre to reduce the risk of hair fall due to breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemoves oil build-up on scalp\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUp to 80.9% less hair fall due to breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eIn case of contact with eyes, rinse them immediately.\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":48837270241623,"sku":"3474637079208","price":35.85,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/genesisrefill.jpg?v=1728482114"},{"product_id":"kerastase-genesis-fondant-reinforcateur-conditioner-travel-friendly-size-75ml","title":"Kérastase Genesis Fondant Reinforcateur Conditioner Travel Friendly Size (75ML)","description":"\u003cp\u003eFortifying anti hair-fall conditioner for weakened hair, prone to falling due to breakage. Enriched with Edelweiss Native Cells, Ginger Root \u0026amp; Aquaxyl the anti-breakage action helps reinforce the fibre's natural resistance to reduce the risk of hair fall due to breakage. Provides immediate feeling of strength and softness without weighing down the hair.\u003c\/p\u003e\n\n\u003cp\u003eBenefits:\u003cbr\u003e\nNourishes the fibre with a lightweight touch\u003cbr\u003e\nSmooths the fibre\u003cbr\u003e\nReinforces \u0026amp; fortifies the fibre to help prevent breakage\u003c\/p\u003e\n\n\u003cp\u003eUp to 84% less hair fall due to breakage*\u003cbr\u003e\nMore fibre strength**\u003cbr\u003e\nMore hair resilience**\u003c\/p\u003e\n\n\u003cp\u003e*Brushing test: bain nutri-fortifiant + masque reconstituant + serum anti-chute fortifiant vs classical shampoo\u003cbr\u003e\n**Clinical study - 99 people, 6 weeks use\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":51659213996375,"sku":"3474637319687","price":19.45,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisFondantReinforcateurConditionerTravelFriendlySize.jpg?v=1764156441"},{"product_id":"kerastase-genesis-anti-hair-serum-fall-travel-friendly-size-30ml","title":"Kérastase Genesis Anti-Hair Fall Serum Travel Friendly Size (30ml)","description":"\u003cdiv\u003e\n\u003cp\u003eThe Kérastase Genesis Anti-Hair Fall Serum is designed for weakened hair that is prone to hair fall due to breakage. Enriched with Edelweiss Native Cells, Ginger Root and Aminexil, the formula helps reinforce the hair fibre while supporting scalp health. With continued use, the serum improves fibre resistance to minimise hair fall and promote stronger, more resilient looking hair.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eBenefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHelps reduce hair fall caused by breakage\u003c\/li\u003e\n\u003cli\u003eEnriched with Edelweiss Native Cells, Ginger Root and Aminexil\u003c\/li\u003e\n\u003cli\u003eHelps strengthen the hair fibre and improve resistance\u003c\/li\u003e\n\u003cli\u003eProtects hair and scalp from external aggressors\u003c\/li\u003e\n\u003cli\u003eSupports and helps preserve the scalp’s natural protective barrier\u003c\/li\u003e\n\u003cli\u003eUp to 84 percent less hair fall due to breakage based on instrumented testing\u003c\/li\u003e\n\u003cli\u003eImproved fibre strength and hair resilience with regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eProven Results\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 84 percent less hair fall due to breakage*\u003c\/li\u003e\n\u003cli\u003eIncreased fibre strength**\u003c\/li\u003e\n\u003cli\u003eImproved hair resilience**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e* Brushing test using bain nutri‑fortifiant, masque reconstituant and anti‑hair fall fortifying serum compared with a classical shampoo\u003cbr\u003e** Clinical study on 99 people over 6 weeks of use\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":51659214127447,"sku":"3474637319014","price":27.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesisAnti-HairSerumFallTravelFriendlySize_30ml_6.jpg?v=1775118849"},{"product_id":"kerastase-genesis-ultime-oil-hair-fall-solution","title":"Kerastase Genesis \u0026 Ultime Oil Hair Fall Solution","description":"\u003cp\u003e\u003cb\u003eThis solution bundle is worth €154.45, yours for €96.50\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThis bundle includes:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eKérastase Genesis Serum Anti-Chute Fortifiant 90ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKérastase Genesis Bain Hydra-Fortifiant Shampoo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKérastase Genesis Fondant Renforcateur Fortifying Conditioner 200ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKerastase Elixir Ultime L'Original Hair Oil 15ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKerastase Genesis Masque Reconstituant Hair Mask 30ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStrengthen, nourish and revitalise weakened hair with this luxurious Kérastase Genesis Bundle, expertly designed to help reduce hair fall caused by breakage while restoring softness, shine and resilience. 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Perfect for those looking to strengthen their hair and minimise breakage, this bundle leaves lengths feeling healthier, smoother and more resilient, with improved manageability, reduced hair fall from breakage and a glossy, nourished finish.\u003c\/p\u003e","brand":"Kérastase","offers":[{"title":"Default Title","offer_id":55698684117335,"sku":"kergeul","price":96.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KerastaseGenesis_UltimeOilHairFallSolution.jpg?v=1793642402"},{"product_id":"kerastase-genesis-ultime-oil-nourishing-solution","title":"Kerastase Genesis \u0026 Ultime Oil Nourishing Solution","description":"\u003cp\u003e\u003cb\u003eThis solution bundle is worth €104.65, yours for €65.00\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eThis bundle includes:\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eKérastase Genesis Serum Anti-Chute Fortifiant 90ml\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKérastase Genesis Bain Hydra-Fortifiant Shampoo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKerastase Elixir Ultime L'Original Hair Oil 15ml\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStrengthen, nourish and revitalise weakened hair with this luxurious Kérastase Genesis Bundle, expertly designed to help reduce hair fall caused by breakage while restoring softness, shine and resilience. 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