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Sustainability Efforts from Top Brands

Advanced Nutrition Programme

“Advanced Nutrition Programme™ are committed to creating supplements that are not only good for the skin, but good for the environment too. Since 2017, all their packaging has been fully recyclable and they prioritise the use of eco-friendly, vegetable-based inks and paper sourced from FSC (Forestry Stewardship Council) certified forests – meaning trees are grown and replanted in a way that protects the environment. This eco-focus extends to ingredient selection e.g.: the fish oils used in Skin Omegas+ are assured by EPAX and certified by Friend of the Sea which means each batch is sourced using sustainable methods that conserve marine habitats and resources. As well as supporting your future skin from within, Advanced Nutrition Programme supports the future of our planet and on journey to even more eco-sensitive updates.” Susan Mc Gowan, Head of Advanced Nutrition Programme.


Commented to naturalness and environmental responsibility, they believe in a more responsible world and acts every day, through simple and concrete actions, to create more respectful products for the benefit of all.

Clean and natural formulas. Our rinse-off formulas up to 98% natural-origin are vegan and biodegradable, reducing the impact of wastewater on marine environments. To expand our efforts, we are In the process of removing 100+ controversial ingredients from ALL of our formulas such as sulphates, silicones and<1% fragrance, for high tolerance.

Sustainability. Committed to reduce the impact of packaging, we are making a number of changes to the way our products are packaged. This includes:

  • Conditioner & Leave-In Tubes made with up to 70% recycled and recyclable plastic* *excluding caps and lids: We are working on it! 
  • Shampoo Bottles & Mask Jars made with 100% recycled and recyclable plastic*
  • Dry Shampoo made with 100% recyclable canisters
  • Shampoo bar packed in paper
  • By removing the outer-case boxes from our shampoos we saved 55 tons of cardboard.

Committed. For more than 25 years, Klorane has been committed to the Klorane Botanical Foundation, which fosters a passion for botany and is committed to our plant heritage protection around the world by sharing botanical knowledge around the world.

A few initiatives in a nutshell:

  • The foundation is committed to preserving water, preventing the soil drying out and participating in reforestation programmes such as the Great Green Wall in Africa where 80,000 trees were replanted. In addition,
  • The foundation is committed to protect nature, our ecosystem, and combat deforestation with a sustainability programme that aims to protect biodiversity in the Amazon by replanting over 3,000 Cupuaçu trees, using agroforestry methods there and helping local communities.


Since 2016, Eau Thermale Avène has been strenghtening their partnership with the social eneterprise PUR Project to defend safeguarding of marine ecosystems in Indonessia. They take action by repairing damaged coral reefs, preserve mangrooves essential for biodiversity and protecting coasts from erosion and improving the waste management systems. 

our sunfilter have been tested and proven to have no impact on 4 species of marine biodiversity: phytoplankton, zooplankton, corals and zebrafish

Other initiatives by Avène include:

  • Today 93% of packaging is recyclable and aim to have 100% by 2023
  • All our bottles and aerosol are already 100% recyclables
  • 100% of our papers and cardboard come from sustainably managed forests
  • Production unit plan is connected directly to the Avene Spring in order to preserve the water whose benefits for the skin have been proven by over 150 clinical studies
  • 100% of the electricity consumption in our production units in Avène  is from renewables energy and have no direct CO2 emissions
  • 100% of our suppliers are selected based on their carbon footprint
  • 100% of our suppliers are selected based on their RSE policy


Pioneering Women in Reconstructive Surgery

We are changing the landscape for women surgeons worldwide, enabling them to advance their careers and transform the lives of those in need of life-changing surgical care. 

Less Plastic  

SkinCeuticals have incorporated 50% post-consumer recycled plastic in three new sunscreen tubes:​

  • Brightening UV Defense​
  • Ultra FacialDefense​
  • Advanced Brightening UV Defense

Recycled Glass:

From 2021, will be incorporating the maximum amount of PCR glass (25%) into our bottles to reduce our use of virgin glass.

Optimising Supply Chain

We have increased local production in Europe to reduce carbon emissions from freighting.

Changes already made in UK & Ireland

  • Boxes removed from cleansers & toners​
  • Inner plastic removed from C E Ferulic & Phloretin CF boxes, smaller packaging​
  • All skin system & double defense kits fully recyclable​
  • New retails bags are recyclable​
  • Virtual training & e-learning made available
  • E-Billing for customer accounts

Projects for the future

  • Plastic wrapping removed where possible​
  • Optimising packing at warehouse level​
  • Recycling scheme​
  • Continue switch to digital paperwork​
  • Sustainable PO


As of 2018, ALFAPARF Group has been pursuing a Sustainability pathway, integrating the following three dimensions into its business model. 3 out of 5 of their production palnts use 100% renewable energy. 100% of new suppliers are selected base on soci0-ethical and environmental criteria. 

  • Environmental Sustainability Protecting the environment and ecosystems by reducing CO2 emissions and other negative environmental impacts, including taking action on products and production processes.
  • Social Sustainability Fostering our collaborators, benefiting local communities, focusing on customers and suppliers.
  • Economic Sustainability Being able to generate value in the long term and redistributing the wealth we have generated. 


JOICO is proud to be an EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency and contributing to climate protection. We know that sustainability initiatives are driven by consumer demand for green products, and a desire to create sustainable value for our business and planet. We aim to reduce the carbon footprint of operations by 75 percent by 2030. To do so, we are committed to continually improve energy efficiency and to draw 100% of the electricity used from renewable sources. We fully support the generation of green power in our plants, through funding and collaboration with external partners. Have invested in wind energy and since 2018 have generated 2,800,00 kWh of on site energy. Packaging with care; Joico Vera K-PAK Color, LumiShine Color and Blonde Life Hair color tube are made from 100% recycled fiber. Plastic bottle for shampoo and various sprays are manufactured inhouse and use 25% post customer recycled materials. 


Olaplex products are cruelty-free, non-toxic formulas promotes wellness in your hair without threatening the environment. OLAPLEX is proud to be free of Parabens, Sulfates, Phthalates and Phosphates. OLAPLEX benefits go beyond healthy hair. They understand that they are responsible for creating as little harm as possible to the environment and one way they do this is by limiting our secondary packaging. Their efforts to reduce their carbon footprint are ones they are incredibly proud to share: We save 27MM gallons of water. prevent 17MM pounds of GHG from being emitted into the environment. Saved  21K trees from being cut down.


KEMON have had the pleasure of organising many initiatives and campaigns in favour of environmental sustainability.KEMON have been a Corporate Golden Donor of the FAI - Italian National Trust - since 2014. In 2015, they were among the founding members of the Fondazione Archeologia Arborea, an ancient orchard and a rich repository of biodiversity in the municipality of Città di Castello, with about 400 ancient and rare fruit tree species. KEMON equipped their plant with a reverse osmosis water purification system, which allows them to reduce waste and avoid the use of unsustainable chemical products. Converted about 20 hectares of land to organic farming of medicinal and local plants. This open-air green research lab allows us to test the best organic ingredients for producing sustainable cosmetics.KEMON equipped their plant with a reverse osmosis water purification system, which allows them to reduce waste and avoid the use of unsustainable chemical products. Certified Love Nature, ICEA Vegan and Green PE. 


Moroccanoil believe, that they have a responsibility to make a positive impact, from giving back to continuing our journey to become more a sustainable brand. Focus on reducing greenhouse gas emissions and reducing waste. Measurable changes so far have help prevent 3 tons of plastic, 80 tons of CO2eq emissions, 17000lbs of waste cardboard and 31 tons of plastic. Supporting causes, they are passionate about including; Oceana focused on ocean conservation, Green Circle Salons and The Humane Society for animal welfare.


Strict Formulation Standard

  • Average of 92% of ingredients of natural origin over all our ranges
  • Certified organic ingredients whenever possible
  • Gluten-free and mainly vegan formulas
  • A red list of banned ingredients in our new formulas and products being reformulated that goes beyond European regulations.
  • Tests that guarantee the total safety of our ingredients and products
  • No animal testing in accordance with European regulations
  • Packaging that guarantees the preservation of our formulas
  • Production 100% Made In France meeting BPF criteria – ISO 22716

Practical actions for the environment:

  • Commit to using more responsible packaging
  • Develop all our communication tools and promotional items using sustainable materials
  • Ensure respect for biodiversity and people in the supply of our plant materials, in order to limit our impact on the environment through sustainable supply chains
  • Ensure an increasingly environmentally friendly production site
  • Support the Association “Un Toit pour les Abeilles”

Image Skincare

To Image, going green means getting rid of unnecessary packaging that will only end up in our overcrowded landfills. It also means using a more environmentally friendly soy-based ink to print all our materials and FSC certified boxes for our products.  Yes, we know we could have taken the easy route and used the same old petroleum-based ink as everyone else, but that is not who we are. We believe in taking those extra steps to bring products that are better for you and for the earth.

We also offer a line of products that use a new concept of combining organic ingredients with medically effective ingredients called the ORMEDIC line.  What does that mean to you? It means that these products contain pure ingredients that were grown and raised without the use of chemicals and are free of synthetic ingredients.

All your favourite Image Skincare products are also free of parabens, parabens, phthalates, mineral oils, artificial fragrances, synthetic dyes or animal testing.

It is our hope that in the end our products can help create both a more perfect you and lead to a more perfect earth.

Molton Brown Sustainability Focus

"There was this feeling of care. That’s really been the essence of what Molton Brown stood for, and why the products were developed." Caroline Burstein, Co-founder.

  • We formulate our own products, using environmentally friendly ingredients (where practically feasible)
  • Cruelty-free since 2012, 100% vegetarian
  • No microbeads & cyclic silicones
  • No parabens
  • 100% FSC certified
  • We control our own production, following strict environmental standards
  • Made in England
  • 100% renewable electricity since 2016
  • 97% waste fully recycled or composted
  • Low Carbon Logistics

Molton Brown's Sustainability ambition: "Staying true to our defining purpose Living by our Duty of Care Pioneering new luxury sustainable lifestyles Focusing where it matters". 

Kérastase Sustainability Focus

Today more than ever, the world needs care – responsible and sustainable care. Since 2013, Kérastase has resolved to extend its expertise in the art of care by committing to using less virgin plastic. Drawing on our excellence in innovation, we continue to find new ways to cut down on waste and empower our customers to make more sustainable choices.

"We believe in care, care for better. We’re reducing our waste and optimising our packaging, reformulating our products and reimagining the fundamentals of how we deliver haircare. We continue to pioneer the future of haircare while driving positive change and striving to build a more diverse, inclusive and responsible future.” Rosa Carriço Global President, Kérastase.

Care for hair with the most effective and safe formulas. Journey towards sustainability through formulation and packaging innovations. Committed to refillable packaging - refillable shampoo available across the 5 ranges. The system reduces the plastic waste associated with single-use shampoo bottles as each pouch contains 82% less plastic than two single bottles.

Quest for 100% Recycled plastic

Between 2020 and 2021, we have significantly increased our use of recycled plastic. In 2021, 64% of our PET* plastic comes from post-consumer recycled material. Since October 2021 our retail shampoo bottles are made with 95% recycled plastic and are recyclable once the bottle cap is removed**. We are also committed to ensuring that 100% of the plastic we use will be issued from recycled or biobased sources by 2030. *Recyclable plastic. **Excluding the cap, the remaining 5% is dyes and additives.

Commitment to Green Formulas from Green Sciences

100% of our hyaluronic acid is derived from green science technologies. 1. Thanks to bio-fermentation, we extract hyaluronic acid from wheat with no chemical adjuvants. 2. This hyaluronic acid is then transformed into a highly concentrated powder added in its purest and most effective form to our formulas.

Commitment to Sustainable Production and Reducing Water Consumption

Since 2019, our factory in Burgos, Spain, has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy. Since 2017, our Burgos, Spain, production facility has been a “waterloop factory.” This means that 100% of the water used for production processes is recycled and reused in a closed loop.

L'Oreal Professionnel Sustainability Efforts

New packaging that is more sustainable. Up to 95% recycled plastic. 

Purelogy Sustainability Efforts

  • 95% post-consumer recycled materials
  • 75+ washes in each bottle, all formulas are highly concentrated meaning less water is needed
  • 100% vegan, sulfate- free, mineral oil free and paraben free

Redken Sustainability Efforts

  • 93-100% of both shampoo and conditioner bottles are made from recycle plastic, excluding caps.

NUXE Sustainability Efforts

100% French production mostly at the fully renovated Nuxe Factory that is organic certified by Ecocert.  Vegan formulas, without derivatives of animal origin (except rêve de miel® range). Sustainable souring, prioritising eco-responsible active ingredients with controlled traceability. Eco-design approach to packaging. Rigorous efforts are made for the rinse-off formulas to be bio-degradable.

Partnerships and projects

  • GOODPLANET - Women and sustainable agriculture program
  • Commitment to protecting bees - By sponsoring beehives with “Un Toit pour les Abeilles”
  • Oceano plastic - combating coastal plastic pollution 
  • CEW - 6,000 treatments offered to 26,000 patients per year in CEW centers
  • 1001FONTAINES- NUXE has provided access to drinking water for over 22,000 people including 10,500 children 
  • DON EN NATURE AGENCY- In 2020, 63,765 NUXE products redistributed to 156 associations in France

ELEVEN Sustainability Efforts

  • All bottles, tubs and cans are 100% recyclable
  • Do our best to partner with suppliers who are committed to reducing their environmental impact- Conscious efforts are made to reduce plastic use, utilise recycled or recyclable packaging, use biodegradable packaging, solar energy and reduce water consumption
  • PETA approved products
  • Cruelty free
  • Striving to offer as many Vegan friendly products as possible
  • Certified and Good Manufacturing Processes
  • Style for Life month yearly donations
  • Partnership with Happy Boxes Project helping to empower women through alleviating the barriers of accessing basic needs in the remote corners of Australia. 

AVEDA Sustainability Efforts

  • In 1989, AVEDA were the first company to sign the Ceres Principles for corporate responsibility, which call for the safeguarding of the Earth and "its inhabitants." Cruelty free brand, important part of mission since their founding in 1978. As of January 1, 2021 Aveda is 100% vegan. Aveda work with Audubon Minnesota to enhance the nesting habitat on the grounds of our Blaine, Minnesota headquarters. Over the years have supported many animal relief projects during natural disasters. Raised over 8million for grassroots organisations to protect endangered plants and their environments. Commitment to Aveda Green Ingredients, established Soil to Bottle traceability. Since 2000, Aveda has substantially increased our purchases of organic raw herbal ingredients and organic essential oils from 20%-25% of total tonnage to more than 90% for both while also increasing our total tonnage significantly. Focus on the importance of responsible manufacturing, first beauty company manufacturing with 100% wind power in our primary facility. Responsible packaging is also a key focus, using 100% PCR material whenever possible. 

 Bioderma Sustainability Efforts

  • Provide sustainable solutions to socially responsible missions- have humanitarian missions running in Southeast Asia (Vietnam, Cambodia, Myanmar) alongside dermatologists, pharmacists, and humanitarian organisations in order to provide medical aid, IT resources and equipment to local populations. Each mission enables almost 2000 patients to benefit from consultations, prevention measures and donations (medication, glasses, etc.).
  • Respect for the environment and land and marine ecosystems
  • Commitments to reduce water and energy consumption and carbon footprint during manufacturing and transportation
  • Improving the environmental impact of packaging 

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