Taking a scientific approach to hair and pioneering the formula that remains the alpha and omega of haircare to this day, Redken is backed by state-of-the-art science and a heritage of innovation that dates back to the 1960s:
PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR
Millions of hair professionals rely on Redken and the fashion and beauty press love its scientific hair prescriptions, which enable professionals and their clients around the world to experience powerful healthy hair transformations. Redken is an award-winning brand that is trusted by millions of hair professionals worldwide.
With Redken Acidic Bonding Concentrate, you can strengthen the weakening bonds in your hair, improve the strength and resilience of damaged hair, and improve the strength and resilience of damaged hair for immediate visible results by using Citric Acid, an alpha hydroxy acid formulated within Redken's concentrated Bonding Care Complex.
The three-step treatment begins with the Acidic Bonding Concentrate Shampoo, the most concentrated all-in-one formula for all hair types and textures. Featuring Citric acid and alpha hydroxy acid, the care treatments begin to improve hair strength and resiliency after bleach or colouring. Follow up with the Acidic Bonding Concentrate Conditioner as the second step in the Redken Routine. The concentrate conditioner is suitable for all hair types. The pH-balancing conditioner is formulated with an acidic pH to help the look and feel of brittle, colour-damaged hair. The final step is the treatment is the Acidic Perfect Concentrate Leave-In Treatment provides heat treatment and tames frizz while adding shine. The ph-balancing treatment works especially well on brittle curls after hair colouring, lightning and heat styling.
Purchase the Redken Acidic Bonding Concentrate Gift Set which features all three products in an easy-to-test size before committing to the full routine.
Redken's Extreme line of shampoos, conditioners, and leave-in treatments repairs dry, brittle, and damaged hair with its rich, nourishing formula that makes hair feel smooth, silky, and manageable. In addition to ceramides and proteins, the range prevents further damage and visible split ends by starting damage control from within.
Extreme Bleach Recovery Shampoo, Lamellar and Cica Cream are all designed to combat damage and dryness caused by bleaching your hair. The liquid band-aid creates a second cuticle that adheres to the hair to instantly fill porosity and increase manageability. This range of products is specially formulated to cleanse the hair and combat stiff locks that have lost their elasticity.
Extreme Length range of products includes a shampoo, conditioner and length sealer, all designed to repair damaged hair with biotin that helps hair grow longer and stronger. Using the three products in unison smoothens the hair cuticles whilst gently cleansing the hair. By reducing breakages in the hair, the individual strands are able to continue to grow with strength and rigidity.
The Redken Color Extend range has products from all three main hair colours including, blonde, brown, and grey. The range also includes additional products for the fresh out-of-the-salon vibrancy and shine.
The Blondage range of Redken products is specially designed to neutralise the brassiness of blondes with its colour-correcting formula. The formula is created with ultra-violet pigments that eliminate the yellow undertone and produce bright, luminous locks. Created with Triple Acid Protein Complex, the range creates salon-worthy shine whilst cleaning and repairing hair molecules.
The Brownlights collection is instead for brown hair and is designed to neutralise copper and brassy tones rather than yellow undertones. The sulphate-free formula with vegetable proteins strengthens the hair and the additional inclusion of citric acid balances PH levels to prevent colour fade. For colour-treated hair, it is recommended to use the range immediately after salon services, but for natural brunettes, the product should be used as needed.
In addition to restoring brightness and luminosity to grey hair, Color Extend Graydiant products also remove yellowing from grey hair, resulting in a more radiant, healthy-looking hair colour. Similarly to the other product in the Color Extend range, the Graydiant products work to eliminate brassiness whilst keeping your hair smooth and healthy.
Redken All Soft and Redken Soft Mega products were designed to give dry and brittle hair some badly needed love and nourishment.
With Gold Camelina, Avocado, and Olive Oil, Redken All Soft Shampoo provides moisture and nourishment for your hair while silk amino acids provide lasting repair and softer hair. Medium to thick hair types that are thirsty and brittle will benefit from this product.
Designed for severely dry, thick, and coarse hair types, Redken All Soft Mega Shampoo is a gentle but rich shampoo. With its rich superfood Nutri-complex of cactus extract, aloe vera, and Sacha Inchi Oil, it intensely hydrates, strengthens, and locks in moisture.
Redken is an American hair care brand owned and operated by the L’oreal Group. The brand was created by American actress Paula Kent in 1960 when she recognized the need for gentle, high-performing products with knowledge from hair professionals.
With 83 per cent naturally-derived ingredients in its shampoos and 99 per cent in its conditioners, Redken's Nature + Science shampoos are truly natural. Aside from being vegan, the products are also sulphate-free, paraben-free, and silicone-free.
With a commitment to providing inspiring professional education, groundbreaking products, and unparalleled creativity, Redken 5th Avenue NYC is a leading professional haircare and hair colour brand.