This gentle, plant-infused shampoo helps protect color by preventing fading.
It helps to do what harsher cleansers can't—resist fading.
• Keeps hair color vibrant longer
• Gently cleanses without stripping color-treated hair, helping keep hair color vibrant longer
• Leaves hair silky, soft and shiny, when used with color conserve conditioner
Massage into wet hair and scalp. Rinse. Follow with color conserve conditioner. Start with Aveda hair color.