{"product_id":"kash-beauty-total-control-primer","title":"KASH Beauty Total Hold Primer 30ml","description":"\u003cp\u003e\u003cstrong\u003eBest for: \u003c\/strong\u003eAll skin types. Ideal for creating a smooth, hydrated makeup base, improving foundation grip and helping makeup stay in place throughout the day.\u003c\/p\u003e\n\u003ch3\u003eWhat is KASH Beauty Total Hold Primer?\u003c\/h3\u003e\n\u003cp\u003eKASH Beauty Total Hold Primer is a lightweight, water-based gel makeup primer designed to hydrate the skin, smooth the complexion and create a grippy base for longer-lasting makeup.\u003c\/p\u003e\n\u003cp\u003eFeaturing Flex-Film Grip Technology, the primer combines flexible film-formers and skin-adhesive polymers to create a breathable, second-skin veil that helps foundation adhere comfortably with minimal transfer.\u003c\/p\u003e\n\u003cp\u003eIts silky, weightless texture melts into the skin without leaving a sticky residue or white cast, providing a smooth canvas for seamless foundation blending.\u003c\/p\u003e\n\u003cp\u003eEnriched with 2% Niacinamide, Panthenol, Glycerin and a peptide, the formula also helps support the skin barrier, improve the appearance of uneven skin tone and leave skin looking smoother.\u003c\/p\u003e\n\u003cp\u003eSuitable for all skin types, KASH Beauty Total Hold Primer is non-comedogenic, scent-free, vegan and cruelty-free.\u003c\/p\u003e\n\u003ch3\u003eWho is it best for?\u003c\/h3\u003e\n\u003cp\u003eKASH Beauty Total Hold Primer is ideal for those who:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWant their makeup to stay in place for longer.\u003c\/li\u003e\n\u003cli\u003eExperience foundation transfer or uneven makeup application.\u003c\/li\u003e\n\u003cli\u003eWant a smooth, grippy base for foundation.\u003c\/li\u003e\n\u003cli\u003ePrefer a lightweight, non-sticky primer.\u003c\/li\u003e\n\u003cli\u003eHave dehydrated skin that needs additional moisture.\u003c\/li\u003e\n\u003cli\u003eWant to improve the appearance of pores and uneven skin tone.\u003c\/li\u003e\n\u003cli\u003ePrefer a water-based gel primer.\u003c\/li\u003e\n\u003cli\u003eWant a scent-free, non-comedogenic formula.\u003c\/li\u003e\n\u003cli\u003ePrefer vegan and cruelty-free makeup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat problem does it solve?\u003c\/h3\u003e\n\u003cp\u003eMakeup can sometimes struggle to adhere evenly to the skin, resulting in uneven blending, reduced wear time or unwanted transfer.\u003c\/p\u003e\n\u003cp\u003eKASH Beauty Total Hold Primer uses Flex-Film Grip Technology to create a breathable, flexible layer that helps grip both skincare and foundation.\u003c\/p\u003e\n\u003cp\u003eIts water-based gel texture smooths the skin without feeling heavy or sticky, while Niacinamide, Panthenol and Glycerin provide hydrating skincare benefits.\u003c\/p\u003e\n\u003cp\u003eThe result is a comfortable, smooth makeup base designed to support longer-lasting foundation wear.\u003c\/p\u003e\n\u003ch3\u003eBenefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLong-lasting makeup grip: Helps foundation stay in place throughout the day.\u003c\/li\u003e\n\u003cli\u003eReduced transfer: Flexible film-formers help minimise makeup transfer.\u003c\/li\u003e\n\u003cli\u003eSeamless blending: Creates a smooth base for even foundation application.\u003c\/li\u003e\n\u003cli\u003eLightweight feel: Water-based gel formula feels weightless on the skin.\u003c\/li\u003e\n\u003cli\u003eNon-sticky finish: Leaves no uncomfortable sticky residue.\u003c\/li\u003e\n\u003cli\u003eHydrating formula: Helps replenish moisture and maintain skin comfort.\u003c\/li\u003e\n\u003cli\u003eSkin barrier support: Niacinamide and Panthenol help support the skin's protective barrier.\u003c\/li\u003e\n\u003cli\u003eSmoother-looking skin: Peptides help improve the appearance of skin texture.\u003c\/li\u003e\n\u003cli\u003eEven-looking complexion: Niacinamide helps improve uneven skin tone and visible redness.\u003c\/li\u003e\n\u003cli\u003eNo white cast: Melts into the skin without leaving a white residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003e2% Niacinamide: Helps strengthen the skin barrier, regulate oil, reduce visible redness, minimise the appearance of pores and improve uneven skin tone.\u003c\/p\u003e\n\u003cp\u003ePanthenol: A hydrating ingredient that helps soothe irritation, strengthen the skin barrier and support softer, healthier-looking skin.\u003c\/p\u003e\n\u003cp\u003eGlycerin: Helps attract and retain moisture, plump the skin and create a smooth canvas for makeup.\u003c\/p\u003e\n\u003cp\u003ePeptide (Acetyl Hexapeptide-8): Helps support the appearance of smoother-looking skin.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply KASH Beauty Total Hold Primer to the skin before foundation.\u003c\/p\u003e\n\u003cp\u003eSmooth evenly over the complexion to create a hydrated, grippy base, then follow with your preferred foundation or complexion makeup.\u003c\/p\u003e\n\u003cp\u003eFor a complete makeup-setting routine, pair with KASH Beauty Total Hold Setting Spray.\u003c\/p\u003e\n\u003ch3\u003eWhy choose KASH Beauty Total Hold Primer?\u003c\/h3\u003e\n\u003cp\u003eKASH Beauty Total Hold Primer combines makeup-gripping technology with hydrating skincare ingredients in a lightweight, water-based gel formula.\u003c\/p\u003e\n\u003cp\u003eUnlike primers that leave a sticky or heavy feeling, its silky texture is designed to create a breathable, comfortable base without white cast.\u003c\/p\u003e\n\u003cp\u003eIt also belongs to the same product family as KASH Beauty Total Hold Setting Spray, making it suitable for a coordinated makeup preparation and setting routine.\u003c\/p\u003e\n\u003cp\u003eProduct details:\u003c\/p\u003e\n\u003cp\u003eBrand: KASH Beauty\u003cbr\u003eProduct: Total Hold Primer\u003cbr\u003eProduct type: Gripping makeup primer\u003cbr\u003eSkin types: All skin types\u003cbr\u003eTexture: Water-based gel\u003cbr\u003eFinish: Smooth, grippy and non-sticky\u003cbr\u003eTechnology: Flex-Film Grip Technology\u003cbr\u003eKey ingredients: 2% Niacinamide, Panthenol, Glycerin and Peptide\u003cbr\u003eScent-free: Yes\u003cbr\u003eNon-comedogenic: Yes\u003cbr\u003eVegan: Yes\u003cbr\u003eCruelty-free: Yes\u003c\/p\u003e\n\u003ch3\u003eIs KASH Beauty Total Hold Primer right for me?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eChoose KASH Beauty Total Hold Primer if:\u003c\/strong\u003e you want a lightweight, hydrating makeup primer that helps foundation grip the skin and stay in place for longer.\u003c\/p\u003e\n\u003cp\u003eIt is particularly suitable for those who prefer a water-based formula that combines makeup preparation with skincare ingredients.\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch3\u003eWhat does KASH Beauty Total Hold Primer do?\u003c\/h3\u003e\n\u003cp\u003eIt creates a smooth, grippy base that helps foundation adhere to the skin, blend evenly and last longer.\u003c\/p\u003e\n\u003ch3\u003eIs KASH Beauty Total Hold Primer suitable for all skin types?\u003c\/h3\u003e\n\u003cp\u003eYes. KASH Beauty identifies the primer as suitable for all skin types.\u003c\/p\u003e\n\u003ch3\u003eIs KASH Beauty Total Hold Primer water-based?\u003c\/h3\u003e\n\u003cp\u003eYes. It features a lightweight, water-based gel formula.\u003c\/p\u003e\n\u003ch3\u003eDoes KASH Beauty Total Hold Primer feel sticky?\u003c\/h3\u003e\n\u003cp\u003eNo. The formula is designed to provide makeup grip without leaving an uncomfortable sticky residue.\u003c\/p\u003e\n\u003ch3\u003eDoes KASH Beauty Total Hold Primer contain Niacinamide?\u003c\/h3\u003e\n\u003cp\u003eYes. It contains 2% Niacinamide to help support the skin barrier, improve uneven skin tone and minimise the appearance of pores.\u003c\/p\u003e\n\u003ch3\u003eIs KASH Beauty Total Hold Primer hydrating?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula contains Panthenol and Glycerin to help hydrate and nourish the skin.\u003c\/p\u003e\n\u003ch3\u003eDoes KASH Beauty Total Hold Primer help makeup last longer?\u003c\/h3\u003e\n\u003cp\u003eYes. Its Flex-Film Grip Technology is designed to promote extended makeup wear and minimise transfer.\u003c\/p\u003e\n\u003ch3\u003eWill KASH Beauty Total Hold Primer leave a white cast?\u003c\/h3\u003e\n\u003cp\u003eNo. KASH Beauty states that the formula melts into the skin without leaving a white cast.\u003c\/p\u003e\n\u003ch3\u003eIs KASH Beauty Total Hold Primer non-comedogenic?\u003c\/h3\u003e\n\u003cp\u003eYes. The official brand page identifies it as non-comedogenic.\u003c\/p\u003e\n\u003ch3\u003eIs KASH Beauty Total Hold Primer vegan and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eYes. KASH Beauty confirms that the formula is 100% vegan and cruelty-free.\u003c\/p\u003e\n\u003ch3\u003eCan I use KASH Beauty Total Hold Primer with Total Hold Setting Spray?\u003c\/h3\u003e\n\u003cp\u003eYes. Both products belong to the KASH Beauty Total Hold range and can be incorporated into the same makeup routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWATER, BUTYLENE GLYCOL, PEG-150 DISTEARATE, GLYCERIN, NIACINAMIDE, PVP, METHYL GLUCETH-20, POLYSORBATE 80, PANTHENOL, ACETYL HEXAPEPTIDE-8, HYDROXYETHYL ACRYLATE\/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, AMP-ACRYLATES\/ALLYL METHACRYLATE COPOLYMER, 1,2-HEXANEDIOL, CAPRYLHYDROXAMIC ACID, POLYSORBATE 60, SORBITAN ISOSTEARATE, PHENOXYETHANOL\u003c\/span\u003e\u003c\/p\u003e","brand":"Kash Beauty","offers":[{"title":"Default Title","offer_id":54791669023063,"sku":"5391548262841","price":18.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0226\/6225\/files\/KashBeauty_8.jpg?v=1794314288","url":"https:\/\/millies.ie\/products\/kash-beauty-total-control-primer","provider":"Millies.ie","version":"1.0","type":"link"}