This ground-breaking day cream makes the powerful rejuvenating benefits of vitamin A accessible for day-time use.

IconicA® – a form of retinaldehyde, the most potent cosmetic-grade vitamin A – has been encapsulated using our pioneering Smartsome™ technology to ensure it remains potent and active throughout the day.This is combined with LinoRet-AF, a second retinoid, to enable dramatic lifting, smoothing and firming results.

Pioneering X50³ drone delivery technology sends three skin-strengthening, brightness-boosting and plumping peptides directly to the cells where they are most needed. Luminescine – the first active inspired by plant photoluminescence – converts harmful UV rays into light that radiates from the skin for a healthy glow, whilst Blumilight™ shields skin from the ageing effects of pollution and blue light, and broad-spectrum SPF 20 provides vital UV protection.

Four different weights of hyaluronic acid and anti-inflammatory actives ensure skin is left calm and comfortable, with any redness reduced.

Fragranced with a fusion of jasmine, hyacinth and rose essential oils, Icon Day is housed in airless, opaque packaging to keep its actives fresh and stable to the last drop.