Why serums are important: Serums are a concentrated treatment product used to target and improve specific skin problems. They feed the skin with powerful active ingredients that will make noticeable changes to the structure, health and appearance of your skin.

Ingredients:

• Hyaluronic acid is a natural ingredient that has the ability to retain water, it holds up to 1000 times its own weight in water. It is naturally found in the body therefore easily accepted into the skin and has a low molecular weight which easily penetrates the skin. It provides intense hydration, plumps and smoothes the skin and reduces lines caused by dehydration.
• Peptides are a chain of amino acids that build protein. They act as a cell messenger signalling the skin to create more collagen, minimising the appearance of fine lines and wrinkles.
• Retinol is a form of vitamin A, which promotes cell rejuvenation, stimulates collagen production, improves resistant skin conditions and maintains normal healthy skin cells. It works by speeding up cell production and encouraging new healthy cells to push up to the surface.
• Vitamin C is an antioxidant which protects cells from environmental damage, boosts the production of collagen, speeds up skin healing and strengthens skin capillary network. Resulting in a healthier, brighter, more radiant skin.

Why you need to use serum: Age, environment and lifestyle factors contribute to changes in the structure, health and appearance of our skin.

• As skin ages the natural cell rejuvenation process slows down, resulting in a build up of dead dull skin cells sitting on the surface of the skin. The production of collagen, a protein that maintains the structure of the skin, slows down causing lines and wrinkles.
• The skin is regularly exposed to unavoidable damaging daylight and pollutants, if you work or live in a densely populated area or enjoy sunlight your skin will more occur more damage.
• Day to day stresses, medications, poor diet lacking nutrients and water, and smoking are some lifestyle factors that contribute to skin concerns.

Who serum is for: As some of the factors mentioned above are unavoidable, every skin type will hugely benefit from the regular use of serum to counteract and maintain a healthy skin.

Why serum is good: Serums are packed full of advanced active ingredients which target and improve specific concerns. They are formulated with small molecules that absorb into the skin quicker and deeper to provide optimum results. Always apply serum before a moisturiser or SPF to ensure its active ingredients penetrate effectively.