theBalm was founded in 2004 when the owner decided to formulate a quick, simple and easy fix for your makeup routine. theBalm was born "to create makeup that inspires you to do what you love and look damn good doing it."
theBalm has created a wide range of premium cosmetics from eyeshadows, lipsticks, concealers, tinted moisturisers that are highly pigmented with versatile colours and velvety textures to release the inner artist from within! The brand ensures that all products are paraben free, talc free and cruelty free.
Wait no longer - theBalm is available to purchase at Millies.ie now!