Step up your hair game with Color Wow, a revolutionary styling range developed to tackle frizz, dullness, and flatness at the root. Whether you're looking to boost shine, block humidity, or protect coloured hair from damage, Color Wow delivers with innovative formulas that combine salon-quality performance with long-lasting results.
From the iconic Dream Coat Supernatural Spray to root lift foams, gloss treatments, and lightweight shampoos, Color Wow products are designed to transform texture while enhancing colour vibrancy and health. Ideal for all hair types, but especially powerful for fine, frizz-prone, or colour-treated hair.
Pair with tools from our Hot Tools Collection to seal in results or explore Clarifying Shampoo options to remove build-up before applying your favourite Color Wow treatments.
FAQs
1. How long does Color Wow last in your hair? Color Wow Dream Coat and similar treatments last up to 3–4 washes, depending on your hair texture and cleansing routine. Its effects are reactivated with heat during styling.
2. Do I need to use heat protectant with Color Wow? Dream Coat contains built-in heat activation technology, but for very high-heat styling (e.g. straighteners or curl bars), pairing with a dedicated heat protectant is recommended for maximum defence.
3. How to use Color Wow correctly? Apply to damp, towel-dried hair in sections. Use generously, then blow-dry with tension to activate. Do not use with other styling products before blow-drying for best results.
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