Aveda – a company built on sustainability and nature. Each piece is carefully considered and curated with both the consumer and mother nature in mind. Championing environmental responsibility within the hair and beauty industry Aveda practice what they preach, with more than 83% of their waste reused or recycled within their own manufacturing facility. Starting with a humble clove based shampoo created by Horst Rechelbacher , he took inspiration from the ancient art of Ayurveda whilst on retreat in India and so Aveda was born.
Aveda is a Cruelty Free company with many of their products falling into the vegan category. Working with multiple wildlife and environmental charities Aveda even practice bee friendly harvesting, providing the bees with pesticide free food, water and cover.
All the while ensuring the height of luxury ingredients, beautiful aromas and products that really work. The perfect balance of nature and science, Aveda infuses natural ingredients with decades of experience and wisdom. A treat for the har, the body and the senses.
“We are the earth, We are soil. We are water. We are everything. So go organic if you can. So become a farmer. Grow in your own house. Grow peppermint and make your own tea. Celebrate life.” Horst Rechelbacher