Aveda – a company built on sustainability and nature. Each piece is carefully considered and curated with both the consumer and mother nature in mind. Championing environmental responsibility within the hair and beauty industry Aveda practice what they preach, with more than 83% of their waste reused or recycled within their own manufacturing facility. Starting with a humble clove based shampoo created by Horst Rechelbacher , he took inspiration from the ancient art of Ayurveda whilst on retreat in India and so Aveda was born.
Aveda is a Cruelty Free company with many of their products falling into the vegan category. Working with multiple wildlife and environmental charities Aveda even practice bee friendly harvesting, providing the bees with pesticide free food, water and cover.
All the while ensuring the height of luxury ingredients, beautiful aromas and products that really work. The perfect balance of nature and science, Aveda infuses natural ingredients with decades of experience and wisdom. A treat for the har, the body and the senses.
“We are the earth, We are soil. We are water. We are everything. So go organic if you can. So become a farmer. Grow in your own house. Grow peppermint and make your own tea. Celebrate life.” Horst Rechelbacher
AVEDA Sustainability Efforts
In 1989, AVEDA were the first company to sign the Ceres Principles for corporate responsibility, which call for the safeguarding of the Earth and "its inhabitants." Cruelty free brand, important part of mission since their founding in 1978. As of January 1, 2021 Aveda is 100% vegan. Aveda work with Audubon Minnesota to enhance the nesting habitat on the grounds of our Blaine, Minnesota headquarters. Over the years have supported many animal relief projects during natural disasters. Raised over 8million for grassroots organisations to protect endangered plants and their environments. Commitment to Aveda Green Ingredients, established Soil to Bottle traceability. Since 2000, Aveda has substantially increased our purchases of organic raw herbal ingredients and organic essential oils from 20%-25% of total tonnage to more than 90% for both while also increasing our total tonnage significantly. Focus on the importance of responsible manufacturing, first beauty company manufacturing with 100% wind power in our primary facility. Responsible packaging is also a key focus, using 100% PCR material whenever possible.