Discover the awesome regenerative power of Pureology. Established in 2001, Pureology had a simple ethos behind its mission: to create salon-quality, high-performing hair care products made from sustainable, healthy, and vegan-friendly ingredients.
Pureology is a pioneer of Vegan colour care — one of the first-ever brands to make sure its products were sulfate-free. Recently, Pureology has refined its products to concentrate more on the principles that mean the most to the company: texture, smoothing, toning, hold, strength and hydration.
And with that comes especially, their range of Pureology hydrating shampoo and conditioners. All of Pureology’s shampoo, treatment masks and conditioners were formulated to keep hair bright, full of life, and vibrant in colour.
Features of Pureology include:
Combining sustainability with practicality, Pureology hydrate shampoo, like the rest of the Pureology collection, has a richly concentrated formula that massages into extra-creamy lathers. This helps to cut down on waste, while still delivering phenomenal results. As Pureology themselves would say, ‘salon-quality haircare shouldn’t cost the Earth’.
The result is their bottles last a lot longer than other, typical hair care manufacturers. Users also delight in the aromas and spa-like smells which make hair care something to look forward to.
Finally, Pureology believes in ultra-transparency or the ‘purity’ of communication. And so it regularly gives customers and other professionals insider access into how their Vegan formulas are made.