Best for: High-pigment, blendable eyeshadow colour with long-lasting wear in a choice of matte, satin, shimmer and metallic finishes.

What is Urban Decay 24/7 Eyeshadow?

Urban Decay 24/7 Eyeshadow is a creamy, ultra-velvety eyeshadow single designed to deliver rich, high-pigment colour with smooth application and up to 12 hours of wear.

The vegan formula blends seamlessly across the eyelid, providing uniform pigment distribution with minimal fallout. Available in a wide range of shades and finishes, 24/7 Shadow can be used to create everything from soft everyday eye looks to bold, high-impact colour.

The versatile formula can be applied wet or dry using an eyeshadow brush or your fingertips, allowing you to customise the intensity and finish.

Who is it best for?

• Anyone looking for a highly pigmented single eyeshadow
• Those who want long-lasting colour with up to 12 hours of wear
• Anyone who prefers a smooth, blendable eyeshadow formula
• Those looking for matte, satin, shimmer or metallic finishes
• Anyone who wants an eyeshadow that can be applied wet or dry
• Those who like building and customising their own eyeshadow collection

What problem does it solve?

Urban Decay 24/7 Shadow provides rich colour payoff in an ultra-smooth formula designed for maximum blendability and even pigment distribution.

Its versatile single-shadow format also lets you select the individual colours and finishes you use most rather than relying on a larger palette.

Benefits

• Rich, high-pigment colour
• Up to 12 hours of wear
• Ultra-velvety texture
• Smooth colour payoff
• Maximum blendability
• Uniform pigment distribution
• Minimal fallout
• Can be applied wet or dry
• Available in matte, satin, shimmer and metallic finishes
• Vegan formula
• Cruelty free

Key Ingredients

Caffeine: Included within the Urban Decay 24/7 Shadow formula.

Urban Decay describes the formula as caffeine-packed but does not provide a specific skincare or performance claim for caffeine on the product page.

How to Use

Apply Urban Decay Eyeshadow Primer Potion first for more vibrant, crease-free colour.

Apply 24/7 Shadow using an eyeshadow brush or your fingertips for more intense pigment payoff.

The eyeshadow can be used wet or dry.

For shimmer shades, Urban Decay recommends misting your brush with All Nighter Long-Lasting Makeup Setting Spray before application to create a more intense, foiled effect.

For matte shades, pick up the eyeshadow with your brush before lightly misting it with All Nighter Setting Spray for longer-lasting colour.

Why choose Urban Decay 24/7 Eyeshadow?

Urban Decay 24/7 Shadow combines high-impact pigment with an ultra-velvety, blendable texture and up to 12 hours of wear.

With matte, satin, shimmer and metallic finishes available, individual shades can be used alone or combined to create customised eye looks.

Is Urban Decay 24/7 Eyeshadow right for me?

Choose Urban Decay 24/7 Shadow if you want an individual, high-pigment eyeshadow with a smooth texture and versatile application.

The wide choice of colours and finishes makes the range suitable for building a personalised eyeshadow collection, whether you prefer understated neutral shades, colourful statement looks or high-impact shimmer and metallic finishes.

FAQs

What finishes are available?

The 24/7 Shadow range includes matte, satin, shimmer and metallic finishes.

Can Urban Decay 24/7 Shadow be applied wet?

Yes. The formula can be applied wet or dry depending on your preferred colour intensity and finish.

Can I apply 24/7 Eyeshadow with my fingers?

Yes. Urban Decay recommends either an eyeshadow brush or your fingertips, with fingertips particularly useful when you want intense pigment payoff.

How can I make shimmer shades look more intense?

Urban Decay recommends misting your eyeshadow brush with All Nighter Long-Lasting Makeup Setting Spray before applying shimmer shades to create a foiled, almost-wet effect.

Is Urban Decay 24/7 Eyeshadow vegan?

Yes. Urban Decay describes 24/7 Shadow as having a vegan formula.