An Introduction to the Newest Collection from Kérastase PREMIÈRE

Kérastase PREMIÈRE

Dual action repair haircare [CITRIC ACID + GLYCINE]

• Frees hair from calcium build-up that leads to breakage.
• Helps reconnect broken keratin bonds.
• Restores hair’s original strength*
• Stronger, healthier-looking, shinier hair **

New research from Kérastase has revealed the reason behind damaged hair that keeps coming back, no matter what you do: calcium. Surprise! It turns out that this mineral – important to our physical health – is terrible for our hair when in excess. Because damaged hair is porous, it can absorb up to 3 times more calcium (not limescale!) from hard water than healthy hair does, leading to a calcium overdose.

Calcium sneaks in between keratin chains, breaking their links, and making hair rigid, stiff, and breakable. Kérastase Première Decalcifying Repairing Pre-Shampoo Treatment is formulated with a concentration of pure citric acid and glycine that has a dual action to remove excess dulling and damaging calcium and to penetrate hair’s inner layer to deeply help repair its structure. So, don’t worry if you bleach your hair, now you can make sure your hair is just as strong, shiny, and healthy.

• Decalcifies and dramatically repairs persistent damage.
• Helps reverse stiffness and dullness
• Helps reconnect broken links between keratin chains for an inner structure reinforcement.

HERO INGREDIENT

Our Decalcifying Repairing Pre-Shampoo Treatment formulated with Citric acid, acts from core to surface to deeply eliminate calcium overdose and help neutralise dullness and stiffness.

3% Citric Acid.

Our range formulated with Citric acid, acts from core to surface to deeply eliminate calcium overdose and help neutralise dullness and stiffness.

5% Glycine.

Once excess calcium is removed, our products, formulated with glycine, are designed to strengthen the hairs fibre's internal structure. Reducing breakage, restoring hair strength, and leaving it beautifully shiny and supple.

HOW TO USE?

Apply generously Pre-shampoo on wet lengths before shampoo and massage throughout. Leave on for 5 minutes. Don’t rinse. Layer Première Shampoo directly on top to maximise efficacy. Rinse and follow with Première Conditioner or Mask.

What is the Fragrance of PREMIÈRE?

PORTOFINO SUMMER:

"This luminous creation reveals the sensuality of a vibrant mandarin. The Fragrance unveils a citrus & mandarin cocktail surrounded by an accord of orange flowers and jasmine. It creates a true summer nectar sending you directly to Italy"

• TOP NOTES: citrus accord with happy mandarin
• HEART NOTES: delicate and silky premium flowers
• BASE NOTES: Enveloping rich and subtle woody facets.

*Instrumental test on bleached hair after continued use of the full Première routine vs. non-bleached hair.

**Instrumental test on sensitised hair after continued use.