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An effective anti-ageing skincare routine focuses on proactive steps to maintain skin health and minimise the signs of ageing. The core principles involve daily protection from the sun, deep hydration, and using targeted active ingredients like Retinol and Vitamin C to boost collagen and repair skin. By following a consistent routine with the right products, you can significantly improve the appearance of fine lines, wrinkles, and skin firmness.
Anti-ageing skincare focuses on using products and practices to slow down or minimise the visible signs of skin ageing. This includes addressing concerns like fine lines, wrinkles, uneven skin tone, loss of firmness, and dryness. It's not about stopping the natural ageing process entirely, but rather about promoting healthy skin that looks and feels its best at every age.
While there's no single "right" age, most experts recommend starting a preventative anti-ageing routine in your mid-to-late 20s. This is because your body's natural production of collagen and elastin—the proteins responsible for keeping skin firm and plump—begins to slow down around this time.
Early signs can include a duller complexion, slight dehydration, or the first appearance of fine lines around the eyes or mouth. Starting early with key ingredients can help maintain your skin's health and elasticity for longer.
A double cleanse is essential for anti-ageing. The first cleanse, typically with an oil-based cleanser, removes make-up, sun cream, and daily grime. The second cleanse with a water-based product deeply cleanses the skin, allowing subsequent skincare products to penetrate more effectively. This ensures a clean slate, preventing clogged pores and improving product absorption.
Your targeted treatment is where you address specific ageing concerns. The type of treatment you use depends on the time of day:
Daytime: Use an antioxidant serum, most commonly Vitamin C. It helps protect your skin from free radical damage caused by UV rays and pollution, brightens your complexion, and supports collagen production.
Night-time: Use retinol. Retinol is a powerful vitamin A derivative that accelerates cell turnover, stimulating collagen and elastin production. This significantly reduces the appearance of fine lines, wrinkles, and improves skin texture. Due to its potency, start by using it a few nights a week to build tolerance.
The skin around your eyes is significantly thinner and more delicate than the rest of your face, making it prone to premature signs of ageing like crow's feet and puffiness. To apply eye cream, use your ring finger to gently dab the product around the orbital bone. Avoid pulling or rubbing, as this can stretch the skin and contribute to fine lines.
Moisturising is vital for maintaining a healthy skin barrier and preventing moisture loss, which can make wrinkles more noticeable. In the morning, follow your antioxidant serum with a quality moisturiser. Always, always, always finish your morning routine with a broad-spectrum sun cream with at least SPF 30. It's the single most effective anti-ageing product you can use, as UV exposure is the primary cause of premature skin ageing.
Environ is a pioneering brand that uses a 'step-up' system to introduce your skin to increasing levels of Vitamin A, its hero anti-ageing ingredient. This unique approach allows your skin to build tolerance and receive maximum benefits from the active ingredients over time. A key product is the Environ Skin EssentiA AVST Moisturiser, which is packed with vitamins A, C, and E, plus potent antioxidants to improve the appearance of fine lines, uneven skin tone, and sun damage.
The Youth EssentiA range takes this a step further with higher concentrations of vitamins and peptides for a more intensive firming and plumping effect. For the delicate eye area, the Vita Peptide Eye Gel uses peptides to help smooth lines and reduce puffiness.
Known for its clinical approach, Image Skincare offers powerful, professional-grade anti-ageing products. The Image Skincare AGELESS range is specifically formulated to combat signs of ageing using key ingredients like glycolic acid and retinol to exfoliate, stimulate collagen, and improve skin texture.
For daily protection and hydration, the Vital C Hydrating Anti-Aging Serum is a popular choice. It contains a powerful blend of Vitamin C, antioxidants, and hyaluronic acid to help fight environmental damage, brighten the skin, and soften the appearance of wrinkles.
Lancôme's anti-ageing line combines cutting-edge technology with luxurious textures. Their Rénergie H.P.N. 300-Peptide Cream is a standout product, featuring a high concentration of peptides to target a wide range of anti-ageing concerns, including wrinkles, firmness, and dark spots. For a complete routine, the Rénergie H.C.F. Triple Serum delivers a powerful combination of hyaluronic acid, Vitamin C+, and niacinamide to improve firmness, volume, and tone.
Their products are designed to deliver noticeable results, leaving your skin feeling lifted, plumped, and radiant.
Avène's anti-ageing products are specifically formulated for sensitive skin, focusing on soothing and repairing while tackling signs of ageing. The Hyaluron Activ B3 range is a great choice, featuring a potent combination of hyaluronic acid and niacinamide (Vitamin B3) to reduce the appearance of wrinkles, firm the skin, and boost radiance.
Elemis is a luxury spa brand renowned for its scientifically-proven, natural-based anti-ageing products. The award-winning Pro-Collagen Marine Cream is their most iconic product, formulated with marine and plant actives like Padina Pavonica to significantly reduce the appearance of fine lines and wrinkles. It provides intense hydration and helps to boost skin's elasticity, giving it a firmer, smoother feel.
An effective anti-ageing cream should contain active ingredients like Retinol, Peptides, or Hyaluronic Acid. The Elemis Pro-Collagen Marine Cream is highly recommended for its powerful ability to reduce fine lines and provide intense hydration.
For your daytime routine, a Vitamin C serum is best for antioxidant protection. We recommend the Image Skincare Vital C Hydrating Anti-Aging Serum. For the evening, a Retinol serum, like the Environ Vitamin A range, is ideal for smoothing wrinkles and boosting cell turnover.
The best cream will hydrate and target specific concerns. The Lancôme Rénergie H.P.N. 300-Peptide Cream is an excellent choice as it combines a high concentration of peptides to improve firmness, reduce wrinkles, and tackle dark spots.
Focus on foods rich in antioxidants and healthy fats. Incorporate things like berries, fatty fish, avocados, nuts, and green vegetables into your diet to help protect your skin from the inside out.
The Margaret Dabbs London Intensive Hydrating Hand Cream is a top choice. It uses anti-ageing ingredients to visibly plump, firm, and moisturise the skin, specifically targeting the signs of ageing on your hands.
Yes, supplements can support your anti-ageing efforts. Look for those containing Collagen to boost skin elasticity, or Omegas to maintain hydration. The Advanced Nutrition Programme and Skinade offer a range of products designed to support youthful-looking skin from within.
Anti-ageing skincare is a proactive approach to maintaining skin health and managing the visible signs of ageing. It focuses on a consistent routine that includes protecting your skin from environmental damage with daily SPF, hydrating to plump the skin, and using targeted ingredients to boost collagen production. Key products often contain powerful actives like Vitamin C for protection and Retinol for repair. By establishing a routine early, you can effectively address concerns such as fine lines, wrinkles, and loss of firmness to keep your skin looking and feeling its best.
