INTRODUCING THE NEW SERIE EXPERT RANGE
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The new Serie Expert is eco-friendly.
- Up to 100% recycled and plastic.
- Less virgin plastic.
- CO2 neutral.
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Main factory in Europe.
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Saving Water.
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With industrial water recycling loop.
DISCOVER THE RANGES
BLONDIFIER
Care for your blonde hair with our Blondifier range. Designed to revive your blonde and keep your hair shiny, nourished and radiant.
VITAMINO COLOR
Protect your hair colour from fading for up to 8 weeks with Vitamino Color, our colour protecting haircare range.*This range is designed to make your colour last longer, by boosting intensity and shine.
SILVER
Have you discovered our Silver Shampoo for Blonde, White and Grey hair colour? Fight brassy tones and try this purple coloured shampoo. Enriched with anti-yellowing agents, it helps keep your colour looking good.
PRO LONGER
Our 1st professional haircare range for long hair: plump, fill and strengthen long hair. Visibly reduce split ends by 94% so you can keep the long hair you love. *instrumental test shampoo + conditioner
ABSOLUT REPAIR
Our professional haircare range designed for damaged hair. Reduce surface damage by 77% and unlock 7x more shine with Absolut Repair.
METAL DETOX
Did you know that our water can contain metals? These metals can get into our water from pipeline erosion over time. Wash after wash, these metals can accumulate in the hair fiber - as hair acts like a sponge. Copper in particular can impact your colour result when you get your hair done in the salon, meaning you might not be seeing your colour result in true high definition.
Metal Detox anti-deposit protector cleansing cream and mask helps to protect the hair fiber from deposits after any colour, balayage or lightening service. It helps to maintains colour vibrancy. Hair is instantly smoother, softer & more nourished. The range has a memorable citrus top associated with distinctive musky woods for a tech signature.
Shop the L'Oréal Serie Expert Range here.
