Today we champion creative, strong minded women, and female CEO’s are not an enigma any more, thankfully. This is not by chance, but by the women who have gone before us and taken their chance to break the norm. By and large, the success of Redken today is due to the tenacity of a young mother called Paula Kent. Paula became one of the co-founders of the science led haircare company called Redken (now Redken 5 th Avenue) in 1960 and steered their ship to global success for many decades.
And it is that tenacity I speak of that can still be seen in the Redken offerings of today, with their lively packaging, and potent contents. Let’s take the Extreme range for example, it is famous for strengthening hair and stopping breakage in its tracks. Even severely sensitised hair can be helped by its intense protein deposition. It is designed to replicate and replace the missing natural protein molecules of the hair, holding the hair together until it is nursed back to health.
Historically associated with blonde hair they now also cater for brunettes with their Redken Brownlights offering. Colour Extend Magnetics is a colour protective range packaged in a punchy pink, to represent the vivacious, iridescent tone it helps to maintain in your glossy locks. This lightweight range is suitable for most hair types but may be a little too nourishing for finer hair. In which case you could try the High Rise selection of volumizing products. Bounce through your day with va-va-voom volume and maximum long-lasting root-lift. Adding volume can often mean sacrificing shine, but not in this instance, as it provides a gorgeous, glossy shine.
If you are on the completely opposite end of the hair spectrum check out Redken Frizz Dismiss, super frizz taming, hair relaxing potions to help manage a manic mane. These calming creations help fight humidity, lock in moisture and strengthen your hair. If it’s just straight up hydration you’re looking for aim towards the All Soft range for uber bedewing. This selection of products is a salon staple for tired, parched, unmanageable manes. All Soft will subdue thirsty tresses and leave you with gloriously hydrated hair.
Another one of their gems is One United All-in-one Leave in Treatment. If you are struggling to find that perfect leave in that protects, conditions, repairs, fights humidity, locks in colour and detangles etc. etc. then try out this little pocket rocket. It’s awesome!
Redken offer amazing value for the standard of haircare they provide. These effective and enjoyable offerings represent the best of what New York style and industry knowledge have to offer to you, the client. They deliver what is promised and leave you with healthier, happier hair.
Fiona – Head Educator, Haircare Department