View Shop Now
Subscribers Get More
New subscribers enjoy 20% off. Join our community, sign-up to our newsletter & be the first to hear about new product launches and exclusive promotions.
T&Cs apply
New subscribers enjoy 20% off. Join our community, sign-up to our newsletter & be the first to hear about new product launches and exclusive promotions.
15% off most products sitewide and an extra 15% off gift sets
Learn More
Subscribe to our newsletter & be the first to hear about exclusive daily Black Friday offers.
Learn MoreTrue Beauty by Aideen Kate is a cosmetics brand created by one of ireland's most popular makeup artists, Aideen Kate Murphy.
Prioritising self-love, self-expression and inclusivity, True Beauty is more than just a cosmetics brand - it's a mantra. Founded by Aideen Kate Murphy, one of Ireland's most beloved make-up artists and influencers with almost a decade's experience in the field, true beauty has been a dream of hers since the very beginning of her career. This brand has been lovingly crafted by Aideen Kate herself and its message is at the heart of all of her work - the expression of the true self.
