Vita Liberata is the go-to Irish tanning brand for a flawless, radiant glow without compromise. From the bestselling Vita Liberata Body Blur to its gradual and express tan formulas, each product is made with organic extracts and clean ingredients for a natural finish that fades evenly, no streaks, no unpleasant smell.

Founded in 2003 by Irish beauty entrepreneur Alyson Hogg, Vita Liberata was created to offer a safer, skin-friendly alternative to sun exposure. Their formulas are vegan, cruelty-free, and designed to nourish as they tan, leaving your skin soft, hydrated and bronzed.

Whether you're looking for a photo-ready glow or a subtle buildable tan, the Vita Liberata tan range has a solution for every skin tone and occasion. For best results, prep with a scrub from our bath and shower collection and explore more glow-getters in our tanning collection.

FAQs

1. How do I use Vita Liberata Body Blur body makeup?

Apply a small amount to clean, moisturised skin using a tanning mitt or your hands. Blend evenly in circular motions. Allow it to dry before dressing. It can be used on legs, arms, or the face for an instant airbrushed finish.

2. What colour is best in Vita Liberata Body Blur?

Body Blur comes in a range of shades, Latte for light to medium tones, Latte Dark for medium to deep, and Mocha for deep complexions. Choose based on your skin tone and desired level of bronzing.

3. How long does Vita Liberata gradual tan take to develop?

Most gradual tan formulas develop over 4–8 hours and can be built up daily for a deeper glow. Be sure to wash hands after application.

4. Can I use Vita Liberata on my face?

Yes, many Vita Liberata tanning products are suitable for use on the face. For added control, try the Self Tanning Anti-Age Serum, which mixes easily with your moisturiser or serum.