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Ideal for...
Medium hold, medium shine.
American Crew Forming Cream provides medium hold and pliability to your style while thickening and adding a natural shine. This styling cream is easy to with and works well on all hair types, shampooing out easily, without leaving residue on your hair.
Not only does the American Crew Forming Cream provide your hair style with a natural shine, body and moveable hold, but it also works to condition and moisturise the hair shaft to improve hair health.
Directions of use: