New subscribers enjoy 20% off next order. Join our community, sign-up to our newsletter & be the first to hear about new product launches and exclusive promotions.
Up to 30% Off Selected Skincare products. Some exclusions apply.
Learn MoreEnjoy 3 for 2 on selected Travel Sizes. Some exclusions apply. See T&Cs for more.
Learn MoreFor ROI Orders Today
20% off for new subscribers
Split your purchase into 3 easy payments
Ideal for...
Medium hold, medium shine.
American Crew Forming Cream provides medium hold and pliability to your style while thickening and adding a natural shine. This styling cream is easy to with and works well on all hair types, shampooing out easily, without leaving residue on your hair.
Not only does the American Crew Forming Cream provide your hair style with a natural shine, body and moveable hold, but it also works to condition and moisturise the hair shaft to improve hair health.
Directions of use: