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New subscribers enjoy 20% off next order. Join our community, sign-up to our newsletter & be the first to hear about new product launches and exclusive promotions.
Free Gift worth €100 when you spend €250 or more on haircare products or hair tools. Offer available while stocks last
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Enjoy up to 30% off selected skincare* for Acne Awareness Month. T&Cs apply.
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Style Enhancing Care cream formulated for medium hair length, giving texture and a natural matte finish. Elevate your grooming routine with the iconic American Crew Matte Clay Cream a premium styling product designed for men who demand effortless control, natural texture, and a refined matte finish. Ideal for short to medium-length hair, this clay cream delivers a modern look without hair feeling stiff or greasy.
Start with dry or towel-dried hair.
Take a small amount of product (~pea-sized) and rub between your palms to warm and soften.
Work through hair from root to tip, then style with your fingers or a comb for the desired shape and texture.
Re-shape later in the day using your fingertips as needed.
