Best for: Frizzy, medium-to-thick, coarse, wavy and coily hair needing long-lasting smoothness, lightweight hydration and humidity protection.

What is Amika Forget Frizz Anti-Frizz Shampoo?

Amika Forget Frizz Anti-Frizz Shampoo 275ml is a smoothing, hydrating shampoo designed to gently cleanse hair while reducing frizz, locking in moisture and protecting against humidity for up to 72 hours. Formulated with Extended Humidity Shield Technology, water lily extract, aloe leaf juice and sea buckthorn, it helps leave hair smoother, shinier and more manageable without weighing it down. Clinically proven as part of the Forget Frizz routine to reduce frizz by up to 74% for 72 hours, this shampoo is ideal for maintaining soft, controlled hair even in humid conditions.

Who is it best for?

Ideal for medium-to-thick, coarse, wavy and coily hair types (2A–4C) that are prone to frizz. Particularly suitable for anyone looking to control unwanted frizz, improve manageability and maintain smooth, hydrated hair in humid weather.

What problem does it solve?

Amika Forget Frizz Anti-Frizz Shampoo helps address frizz caused by humidity while cleansing the hair and supporting moisture retention. Its smoothing formula helps reduce unwanted frizz and flyaways, leaving hair feeling softer and more manageable.

Benefits

72-Hour Frizz Control: Clinically proven as part of the Forget Frizz shampoo and conditioner routine to reduce frizz by up to 74% for 72 hours.

Humidity Protection: Extended Humidity Shield Technology helps protect against humidity for long-lasting smoothness.

Gentle Cleansing: Cleanses hair while helping maintain moisture.

Lightweight Hydration: Provides moisture without weighing hair down.

Improved Manageability: Helps tame frizz and make hair easier to style.

Enhanced Shine: Supports a smoother, shinier-looking finish.

Colour Safe: Suitable for colour-treated hair.

Vegan Formula: Free from sulphates, parabens, phthalates and mineral oil.

Key Ingredients

Extended Humidity Shield Technology: Heat-activated smoothing molecules and extended-release capsules help create a silky shield around the hair to block humidity for lasting smoothness.

Water Lily Extract: Helps tame frizz and improve hair manageability.

Aloe Leaf Juice: Helps enhance shine while supporting the hair's natural moisture retention.

Sea Buckthorn: Rich in fatty acids, antioxidants, vitamins and lipids to help nourish the hair cuticle and seal in hydration.

How to Use

Apply Amika Forget Frizz Anti-Frizz Shampoo to wet hair and gently massage through the hair to cleanse. Rinse thoroughly.

For a complete anti-frizz haircare routine, follow with Amika Forget Frizz Anti-Frizz Conditioner to help maintain smoothness, hydration and humidity protection.

Why Choose Amika Forget Frizz Anti-Frizz Shampoo?

• Product Type: Smoothing Anti-Frizz Shampoo
• Size: 275ml
• Hair Type: Medium-to-Thick, Coarse, Wavy and Coily Hair (2A–4C)
• Primary Concern: Frizz and Humidity
• Hair Goals: Smoothness, Hydration, Shine and Manageability
• Formula: Vegan, Colour Safe, Sulphate-Free, Paraben-Free, Phthalate-Free and Mineral Oil-Free
• Packaging: Bottle Made with 90% Post-Consumer Recycled Materials
• Fragrance: Amika Signature Scent