Best for: Medium-to-thick hair needing gentle cleansing, nourishment, softness and improved manageability without stripping moisture.

What is Amika Normcore Signature Shampoo?

Amika Normcore Signature Shampoo 275ml is a nutrient-rich, sulphate-free shampoo designed to gently cleanse while leaving hair soft, nourished and manageable. Formulated with sea buckthorn, coconut acid, vitamins and antioxidants, this everyday shampoo helps maintain moisture while removing impurities. When used with Amika Normcore Signature Conditioner, the routine is clinically proven to leave hair 7 times more conditioned, making it an ideal choice for maintaining healthy-looking, soft and shiny hair.

Who is it best for?

Ideal for medium-to-thick hair types seeking everyday nourishment and gentle cleansing. Particularly suitable for anyone experiencing hair that feels dry, rough or lacking softness. Its colour-safe formula is also suitable for colour-treated and chemically treated hair.

What problem does it solve?

Amika Normcore Signature Shampoo helps cleanse hair without stripping away essential moisture. Its nourishing formula addresses hair that feels dry or difficult to manage, leaving it feeling cleaner, softer and more conditioned.

Benefits

• Gentle Cleansing: 94% of participants agreed that the shampoo gently cleanses without stripping moisture in a consumer at-home test.
• 7 Times More Conditioned Hair: Clinically proven when using Normcore Shampoo and Conditioner together as a system.
• Nourishing Formula: Packed with vitamins and antioxidants to support soft, healthy-looking hair.
• Improved Softness: Helps leave medium-to-thick hair feeling softer and more manageable.
• Moisture-Friendly Cleansing: Removes impurities while helping maintain hair moisture.
• Colour Safe: Suitable for colour-treated and chemically treated hair.
• Vegan Formula: Certified vegan, cruelty-free and free from sulphates, parabens, phthalates, silicones and mineral oil.

Key Ingredients

Sea Buckthorn: Rich in omega-7 fatty acids, vitamins A and C, and antioxidants. Helps nourish hair, restore lipids and support softness, shine and manageability.

Coconut Acid: Helps create a rich cleansing lather while providing conditioning benefits.

How to Use

Apply a quarter-sized amount of Amika Normcore Signature Shampoo to wet hair, focusing on the roots. Massage gently to create a lather, then rinse thoroughly.

For a deeper cleanse, shampoo a second time and rinse completely. Follow with Amika Normcore Signature Conditioner or Soulfood Nourishing Mask for additional conditioning and softness.

Use as part of your regular hair-washing routine.

Why Choose Amika Normcore Signature Shampoo?

• Product Type: Nourishing Everyday Shampoo
• Size: 275ml
• Hair Type: Medium-to-Thick Hair
• Primary Concern: Dryness, Roughness and Lack of Softness
• Hair Goals: Clean, Soft, Nourished and Manageable Hair
• Formula: Vegan, Cruelty-Free, Colour Safe, Silicone-Free, Sulphate-Free, Paraben-Free, Phthalate-Free and Mineral Oil-Free
• Packaging: Bottle Contains Post-Consumer Recycled Plastic
• Fragrance: Amika Signature Scent with notes of apricot, lily of the valley, sandalwood, pink grapefruit and vanilla