Subscribers Get More
New subscribers enjoy 20% off. Join our community, sign-up to our newsletter & be the first to hear about new product launches and exclusive promotions.
T&Cs apply
New subscribers enjoy 20% off. Join our community, sign-up to our newsletter & be the first to hear about new product launches and exclusive promotions.
On Selected French Skincare Products. T&C's and some exclusions apply.
Learn More
Subscribe to our newsletter & enjoy 20% off your next order. Be the first to hear about exclusive offers, new product launches and promotions.
Learn More
Be the first to hear out upcoming Skincare Masterclasses and Wellness workshops with our experts.
Learn More
On Selected Products. T&C's and some exclusions apply.
Learn More
For ROI Orders Today
20% off for new subscribers
Subscribers get more! Sign up to be the first to know about newness, offers and exclusive events & get 20% off your next order for new subscribers. T&C's apply.
Split your purchase into 3 easy payments
Creamy, sulfate-free shampoo for curly hair removes build-up without stripping hair and delivers moisture to curls, coils and waves. Reduces frizz* and provides manageability while enhancing shine.
Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral Oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates OR Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) OR Sulfate Cleansers.
How to Use
Massage into wet hair and scalp. Rinse.
Follow with be curly advanced™ conditioner.
REGIMEN
Tight curls and coils:
•On wash days, use be curly advanced™ shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
•Co-wash curls and coils between wash days to gently cleanse without stripping
Wavy and loosely curly hair:
•On wash days, use be curly advanced™ shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
•Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
