Best for: All skin types. Ideal for creating a smooth, hydrated makeup base, improving foundation grip and helping makeup stay in place throughout the day.

What is KASH Beauty Total Hold Primer?

KASH Beauty Total Hold Primer is a lightweight, water-based gel makeup primer designed to hydrate the skin, smooth the complexion and create a grippy base for longer-lasting makeup.

Featuring Flex-Film Grip Technology, the primer combines flexible film-formers and skin-adhesive polymers to create a breathable, second-skin veil that helps foundation adhere comfortably with minimal transfer.

Its silky, weightless texture melts into the skin without leaving a sticky residue or white cast, providing a smooth canvas for seamless foundation blending.

Enriched with 2% Niacinamide, Panthenol, Glycerin and a peptide, the formula also helps support the skin barrier, improve the appearance of uneven skin tone and leave skin looking smoother.

Suitable for all skin types, KASH Beauty Total Hold Primer is non-comedogenic, scent-free, vegan and cruelty-free.

Who is it best for?

KASH Beauty Total Hold Primer is ideal for those who:

• Want their makeup to stay in place for longer.
• Experience foundation transfer or uneven makeup application.
• Want a smooth, grippy base for foundation.
• Prefer a lightweight, non-sticky primer.
• Have dehydrated skin that needs additional moisture.
• Want to improve the appearance of pores and uneven skin tone.
• Prefer a water-based gel primer.
• Want a scent-free, non-comedogenic formula.
• Prefer vegan and cruelty-free makeup.

What problem does it solve?

Makeup can sometimes struggle to adhere evenly to the skin, resulting in uneven blending, reduced wear time or unwanted transfer.

KASH Beauty Total Hold Primer uses Flex-Film Grip Technology to create a breathable, flexible layer that helps grip both skincare and foundation.

Its water-based gel texture smooths the skin without feeling heavy or sticky, while Niacinamide, Panthenol and Glycerin provide hydrating skincare benefits.

The result is a comfortable, smooth makeup base designed to support longer-lasting foundation wear.

Benefits

• Long-lasting makeup grip: Helps foundation stay in place throughout the day.
• Reduced transfer: Flexible film-formers help minimise makeup transfer.
• Seamless blending: Creates a smooth base for even foundation application.
• Lightweight feel: Water-based gel formula feels weightless on the skin.
• Non-sticky finish: Leaves no uncomfortable sticky residue.
• Hydrating formula: Helps replenish moisture and maintain skin comfort.
• Skin barrier support: Niacinamide and Panthenol help support the skin's protective barrier.
• Smoother-looking skin: Peptides help improve the appearance of skin texture.
• Even-looking complexion: Niacinamide helps improve uneven skin tone and visible redness.
• No white cast: Melts into the skin without leaving a white residue.

Key Ingredients

2% Niacinamide: Helps strengthen the skin barrier, regulate oil, reduce visible redness, minimise the appearance of pores and improve uneven skin tone.

Panthenol: A hydrating ingredient that helps soothe irritation, strengthen the skin barrier and support softer, healthier-looking skin.

Glycerin: Helps attract and retain moisture, plump the skin and create a smooth canvas for makeup.

Peptide (Acetyl Hexapeptide-8): Helps support the appearance of smoother-looking skin.

How to use

Apply KASH Beauty Total Hold Primer to the skin before foundation.

Smooth evenly over the complexion to create a hydrated, grippy base, then follow with your preferred foundation or complexion makeup.

For a complete makeup-setting routine, pair with KASH Beauty Total Hold Setting Spray.

Why choose KASH Beauty Total Hold Primer?

KASH Beauty Total Hold Primer combines makeup-gripping technology with hydrating skincare ingredients in a lightweight, water-based gel formula.

Unlike primers that leave a sticky or heavy feeling, its silky texture is designed to create a breathable, comfortable base without white cast.

It also belongs to the same product family as KASH Beauty Total Hold Setting Spray, making it suitable for a coordinated makeup preparation and setting routine.

Product details:

Brand: KASH Beauty
Product: Total Hold Primer
Product type: Gripping makeup primer
Skin types: All skin types
Texture: Water-based gel
Finish: Smooth, grippy and non-sticky
Technology: Flex-Film Grip Technology
Key ingredients: 2% Niacinamide, Panthenol, Glycerin and Peptide
Scent-free: Yes
Non-comedogenic: Yes
Vegan: Yes
Cruelty-free: Yes

Is KASH Beauty Total Hold Primer right for me?

Choose KASH Beauty Total Hold Primer if: you want a lightweight, hydrating makeup primer that helps foundation grip the skin and stay in place for longer.

It is particularly suitable for those who prefer a water-based formula that combines makeup preparation with skincare ingredients.

Frequently Asked Questions

What does KASH Beauty Total Hold Primer do?

It creates a smooth, grippy base that helps foundation adhere to the skin, blend evenly and last longer.

Is KASH Beauty Total Hold Primer suitable for all skin types?

Yes. KASH Beauty identifies the primer as suitable for all skin types.

Is KASH Beauty Total Hold Primer water-based?

Yes. It features a lightweight, water-based gel formula.

Does KASH Beauty Total Hold Primer feel sticky?

No. The formula is designed to provide makeup grip without leaving an uncomfortable sticky residue.

Does KASH Beauty Total Hold Primer contain Niacinamide?

Yes. It contains 2% Niacinamide to help support the skin barrier, improve uneven skin tone and minimise the appearance of pores.

Is KASH Beauty Total Hold Primer hydrating?

Yes. The formula contains Panthenol and Glycerin to help hydrate and nourish the skin.

Does KASH Beauty Total Hold Primer help makeup last longer?

Yes. Its Flex-Film Grip Technology is designed to promote extended makeup wear and minimise transfer.

Will KASH Beauty Total Hold Primer leave a white cast?

No. KASH Beauty states that the formula melts into the skin without leaving a white cast.

Is KASH Beauty Total Hold Primer non-comedogenic?

Yes. The official brand page identifies it as non-comedogenic.

Is KASH Beauty Total Hold Primer vegan and cruelty-free?

Yes. KASH Beauty confirms that the formula is 100% vegan and cruelty-free.

Can I use KASH Beauty Total Hold Primer with Total Hold Setting Spray?

Yes. Both products belong to the KASH Beauty Total Hold range and can be incorporated into the same makeup routine.

Ingredients

WATER, BUTYLENE GLYCOL, PEG-150 DISTEARATE, GLYCERIN, NIACINAMIDE, PVP, METHYL GLUCETH-20, POLYSORBATE 80, PANTHENOL, ACETYL HEXAPEPTIDE-8, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, AMP-ACRYLATES/ALLYL METHACRYLATE COPOLYMER, 1,2-HEXANEDIOL, CAPRYLHYDROXAMIC ACID, POLYSORBATE 60, SORBITAN ISOSTEARATE, PHENOXYETHANOL