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Make a statement with every blink using L'Oréal Paris Paradise Big Deal Volumising Mascara in Black—your go-to for intense volume, dramatic lift, and lush lashes in just one swipe. This ultra-black mascara delivers a bold, eye-opening look without clumping, flaking, or smudging.
The soft, wavy bristle brush is designed to catch every lash and coat it evenly from root to tip, while the creamy, buildable formula glides on smoothly for instant impact. Whether you're going for natural volume or full glam, it’s a big deal—in the best way.