Best for: High-pigment eyeliner looks with liquid-like intensity, precise application and up to 24-hour waterproof wear.

What is Urban Decay 24/7 Liquid Stick?

Urban Decay 24/7 Liquid Stick Retractable Liner is a smooth gel eyeliner that combines the easy glide of a pencil with the intense colour payoff of a liquid liner.

The dual-ended design features a retractable, slanted precision tip on one end and a built-in fluffy blending brush on the other. This allows you to create everything from ultra-thin, defined lines and graphic wings to softer, diffused and smoky eye looks.

With high-pigment colour in one stroke, the quick-setting formula delivers up to 24 hours of wear and is waterproof, smudge-proof and transfer-proof.

Who is it best for?

• Anyone looking for the intensity of a liquid liner with the ease of a pencil
• Those who want long-lasting, waterproof eyeliner
• Anyone who likes both precise and smoky eyeliner looks
• Those looking for high-pigment colour in one stroke
• Sensitive eyes and contact lens wearers

What problem does it solve?

24/7 Liquid Stick gives you the strong colour intensity associated with liquid eyeliner in an easy-to-control retractable gel pencil.

The slanted precision tip makes it possible to create fine, sharp lines, while the built-in blending brush can diffuse the colour for a softer, smoked-out effect.

Benefits

• Smooth gel eyeliner with liquid-like colour intensity
• High-pigment payoff in one stroke
• Up to 24-hour wear
• Waterproof
• Smudge-proof
• Transfer-proof
• Sweat-resistant
• Retractable design
• Slanted precision tip
• Built-in fluffy blending brush
• Creates precise or diffused eyeliner looks
• Available in matte, shimmer and duochrome finishes
• Suitable for sensitive eyes and contact lens wearers
• Ophthalmologist tested
• Vegan
• Cruelty free

Key Ingredients

Urban Decay does not highlight a specific hero ingredient as a key benefit of 24/7 Liquid Stick. The formula is primarily focused on high-pigment colour, smooth application and long-lasting waterproof performance.

How to Use

Use the slanted tip to apply the eyeliner directly along the lash line.

For a thin, precise line, use the narrow edge of the angled tip. Build the line for a bolder or more graphic effect.

For a smoky finish, apply the liner and quickly diffuse it using the built-in blending brush before the formula sets.

The formula sets quickly, so blend immediately after application when creating softer or smoked-out looks.

Why choose Urban Decay 24/7 Liquid Stick?

Urban Decay 24/7 Liquid Stick bridges the gap between a traditional pencil and liquid eyeliner. The smooth gel formula glides on like a pencil while delivering intense, liquid-like colour.

Its dual-ended design also gives you two application options in one product: use the precision tip for crisp definition or the blending brush for a softer smoky effect.

Is Urban Decay 24/7 Liquid Stick right for me?

Choose 24/7 Liquid Stick if you want intense eyeliner colour and long-lasting waterproof wear but prefer the control of a retractable pencil over a traditional liquid liner.

It is particularly versatile if you regularly switch between sharp, defined eyeliner and softer smoky looks.

FAQs

Is Urban Decay 24/7 Liquid Stick a liquid eyeliner?

It is a smooth gel eyeliner in a retractable pencil format, designed to provide liquid-like colour intensity.

How long does Urban Decay 24/7 Liquid Stick last?

Urban Decay states that it provides up to 24 hours of wear.

Is Urban Decay 24/7 Liquid Stick waterproof?

Yes. It is waterproof, smudge-proof and transfer-proof.

Does it have a built-in sharpener?

No sharpening is required because the eyeliner has a retractable design and slanted precision tip.

Can I use it to create a smoky eyeliner look?

Yes. The opposite end features a built-in fluffy blending brush specifically designed to diffuse the liner.

Does the eyeliner set quickly?

Yes. Urban Decay describes it as a quick-setting formula, so blend the eyeliner quickly if you want a diffused effect.

Is it suitable for sensitive eyes?

Urban Decay states that it is suitable for sensitive eyes and contact lens wearers and is ophthalmologist tested.