Best for: Defining the waterline and tightlining with long-lasting, waterproof matte black colour.

What is Urban Decay 24/7 Waterproof Waterline Eye Pencil?

Urban Decay 24/7 Waterproof Waterline Eye Pencil is an ultra-creamy eyeliner specifically developed for use on the inner rim of the eye. The smooth, no-tug formula delivers comfortable, full colour in one swipe and can be used on both the upper and lower waterline.

Designed for long-lasting definition, the waterproof formula provides up to 24 hours of wear and is resistant to sweat, transfer and smudging.

The creamy texture makes application smooth without tugging, pulling or skipping, while the black colour can be used to define the eyes or tightline the upper lash line to create the appearance of fuller-looking lashes.

Who is it best for?

• Anyone looking for a black eyeliner specifically designed for the waterline
• Those who want waterproof, long-lasting eye definition
• Anyone who likes to tightline the upper lash line
• Those looking for a creamy eyeliner that applies without tugging
• Anyone wanting a smudge, transfer and sweat-resistant eyeliner

What problem does it solve?

Applying eyeliner to the waterline requires a formula that can deliver colour comfortably while resisting moisture and movement.

Urban Decay 24/7 Waterproof Waterline Eye Pencil is specifically developed for this area, combining a creamy, no-tug texture with waterproof colour and up to 24-hour wear.

Benefits

• Specifically developed for the waterline
• Matte black colour
• Up to 24-hour wear
• Waterproof
• Sweat-resistant
• Transfer-resistant
• Smudge-resistant
• Full, comfortable coverage in one swipe
• Ultra-creamy, no-tug texture
• Suitable for tightlining
• Vegan formula
• Cruelty free

Key Ingredients

Vitamin E: Included as part of the hydrating formula.

Jojoba Oil: Helps keep skin smooth and nourished.

Cottonseed Oil: Included within the hydrating formula to help keep skin smooth and nourished.

Urban Decay states that the Waterline Eye Pencil is made with 50% hydrating ingredients.

How to Use

Make sure the eye area is free from excess oil and tears before application.

Apply the pencil directly along the lower waterline for defined eyes.

For tightlining, apply along the upper waterline beneath the lashes. This helps define the lash line and creates the appearance of fuller-looking lashes.

For a smokier effect, apply a thicker line and blend before the formula sets.

Why choose Urban Decay 24/7 Waterproof Waterline Eye Pencil?

Unlike a standard eyeliner pencil, Urban Decay 24/7 Waterproof Waterline Eye Pencil has been specifically developed for application to the inner rim of the eye.

Its ultra-creamy formula provides comfortable colour without tugging while offering waterproof, sweat, transfer and smudge resistance for long-lasting definition.

Is Urban Decay 24/7 Waterproof Waterline Eye Pencil right for me?

Choose this pencil if you want a long-wearing black eyeliner specifically designed for defining the waterline or tightlining.

The matte black colour is ideal for adding definition around the eyes, while the creamy formula makes it easy to apply without pulling or skipping.

FAQs

Is Urban Decay 24/7 Waterline Eye Pencil waterproof?

Yes. The formula is waterproof as well as resistant to sweat, transfer and smudging.

How long does Urban Decay 24/7 Waterline Eye Pencil last?

Urban Decay states that it provides up to 24 hours of wear.

Can I use it for tightlining?

Yes. Apply it to the upper waterline beneath the lashes to define the eyes and create the appearance of a fuller lash line.

Does the pencil tug when applied?

Urban Decay describes the formula as ultra-creamy and no-tug. Consumer testing also found that it does not tug, pull or skip during application.

Is Urban Decay 24/7 Waterline Eye Pencil vegan?

Yes. Urban Decay describes the formula as vegan and cruelty free.