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Kerastase Genesis: A Hair-Fall Solution for a new Generation
Wed, Apr 14, 21

Kerastase Genesis: A Hair-Fall Solution for a new Generation

Today, more and more, women speak of increased amounts of hair in their brush, the shower and on their clothes. It can affect their confidence and sense of self. Yet, when these women search online and in salon for solutions, the answers tend to be very medical and clinical. What they crave is a beauty remedy – a luxurious, sophisticated, holistic, science backed system, combined with pleasing textures and fragrances, something they would be proud to have on display in their bathroom. 

Kérastase listened to these concerns and responded with a modern solution to a modern problem. The new line from Kérastase places powerhouse ingredients in a luxurious formulation that reduces hair-fall due to two causes – breakage and a weakened root. With input from hairdressers, nutritionists and dermatologists, the brand has created an advanced in-salon and at-home protocol to cut down on hair-fall instantly and over time with continued use.  

OUR 1ST ANTI-FALL ACTION HAIRCARE FOR WEAKENED HAIR PRONE TO FALLING  

Genesis offers a new solution to hair-fall without compromising the experience of an indulgent hair ritual. This advanced in-salon and at-home protocol helps to cut down on hair-fall instantly and over time with continued use, yet it still provides the enjoyable sensuality that you would expect of a Kérastase routine - a moment of self-care that helps to enhance hair health and leaves you with a sense of well-being.  

84% LESS HAIR-FALL DUE TO BREAKAGE*  

MORE FIBRE STRENGTH MORE RESILIENCE  

*When the shampoo, conditioner and treatment are used in conjunction. 

WHY DOES HAIR FALL? KÉRASTASE E X P L A I N S T H E T WO R E AS O N S WHY WOMEN EXPERIENCE HAIR-FALL  

Either strands are lost from the root as part of the hair cycling process, or can break off mid-shaft, due to external stressors and styling habits. Both processes reduce the number of strands and devitalise the hair overall. 

INGREDIENTS 

EDELWEISS NATIVE CELLS Known as ‘Queen of the Mountain’, Edelweiss is famous for surviving even the harshest climates. Sourced from the Italian Alps, our Edelweiss extract is harvested using a special process designed to respect the plant 

GINGER ROOT Ginger has been a widely sought-after ingredient for thousands of years. Coming from Madagascar, our Ginger Extract is obtained using a green chemistry method, often used by the pharmaceutical industry, to preserve its structure and activity 

AMINEXIL 1.5% Aminexil (also known as 2,4-Diamino Pyrimidine-3- Oxide) was first identified by L’Oréal researchers back in the 1980s. It was eventually synthesised back in 1988, registered as Aminexil® and patented for its haircare properties. Aminexil® helps to preserve healthy nutrition deep within the scalp, to help reduce hairfall at the root. 

HAIRCARE REGIME 

1BATHE ANTI HAIR-FALL FORTIFYING SHAMPOO 

Suitable for fine, greasy hair 

Gently removes sebum and pollution +Anti-oilness action +Makes hair easy to detangle. APPLY TO DAMP HAIR. LATHER, RINSE, REPEAT 

ANTI HAIR-FALL FORTIFYING SHAMPOO 

Suitable for thick or dry hair  

Strengthens the fibre + Provides intense nourishment + Detangles without weighing hair down APPLY TO DAMP HAIR. LATHER, RINSE, REPEAT 

2TREAT ANTI HAIR-FALL FORTIFYING CONDITIONER 

Nourishes the fibre +Makes hair easy to detangle + Provides lightweight care. APPLY TO SHAMPOOED, TOWEL-DRIED HAIR. LEAVE ON FOR 2 TO 3 MINUTES. RINSE THOROUGHLY. 

ANTI HAIR-FALL INTENSE FORTIFYING MASQUE  

Provides intense hydration and nourishment + Smooths the fibre +Strengthens the hair. APPLY TO SHAMPOOED, TOWEL-DRIED HAIR. LEAVE ON FOR 2 TO 3 MINUTES. RINSE THOROUGHLY. 

3) PRIME THERMIQUE DEFENSE 

Heat protection up to 220°C + Detangles and hydrates fibre + Provides anti-breakage protection + Provides 24 hour protection against frizz in high conditions of humidity APPLY ON WET LENGTHS & BLOW DRY