Kerastase Genesis is the first range to treat both kinds of hair-fall - at the root and from fibre breakage. 

Kerastase Genesis's delicate fortifying shampoo for normal to oily, weakened hair that is prone to falling due to breakage from brushing gently clarifies and reinforces fibre to reduce the risk of hair-fall due to breakage. Enriched with Edelweiss Native Cells, Ginger Root & Aquaxyl Kérastase Genesis Bain Hydra-Fortifiant Shampoo gently clarifies and helps reinforce the hair fibre to reduce the risk of hair fall due to breakage. It also removes oily build-up and residue from your scalp. Up to 80.9% less hair fall due to breakage.

Benefits:

• 80% reduces hair-fall due to breakage
• Immediate hydration & softness
• Plumps the hair fiber when combined with Fondant Renforcateur
• Shinier hair X3
• 97% Naturally derived formulae

How to use:

• Apply a coined sized amount of Kérastase Genesis Bain Hydra-Fortifiant to wet hair.
• Add water and emulsify.
• Focus this first wash on the scalp using finger tips to massage the scalp and remove impurities.
• Rinse thoroughly.
• Apply a second coin sized amount of Kérastase Genesis Bain Hydra-Fortifiant and add water
• The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends.
• Rinse thoroughly.
• Follow with Kerastase Genesis Fondant Renforcateur or Kerastase Genesis Masque Reconstituant
   

Ingredients:

Aqua / Water / Eau - Sodium Laureth Sulfate - Citric Acid - Cocamidopropyl Betaine - Sodium Hydroxide - Propylene Glycol - Sodium Chloride - Sodium Benzoate - Hexylene Glycol - Polyquaternium-10 - Salicylic Acid - Limonene - Linalool - Glycerin - Benzyl Salicylate - Coumarin - Zingiber Officinale Root Extract / Ginger Root Extract - Citral - Benzyl Alcohol - Citronellol - Xylitylglucoside - Anhydroxylitol - Leontopodium Alpinum Callus Culture Extract - Xylitol - Xanthan Gum - Dipeptide Diaminobutyroyl Benzylamide - Diacetate - Parfum / Fragrance