Aveda is a company synonymous with two core beliefs, the first is the art of beautiful hair, the second is a respectful balance of science and nature. Working mainly with plant-based ingredients, Aveda are the cornerstone of environmentally friendly business practice and have been making waves in the hair care industry for decades.
Since its inception in the late 70s Aveda has used the belief strategy of Ayurveda throughout it’s product offerings and production methods. Aveda’s founder, Horst Rechelbacher, adopted the ancient Indian belief system of Ayuraveda whilst on retreat in India, and applied it to his lifestyle and business model from then on. In his own words, he said “We are the
earth. We are soil. We are water. We are everything. So, go organic if you can. So, become a farmer. Grow in your own house. Grow peppermint and make your own tea. Celebrate life.”
His belief of exuding beauty through the balancing of mind, body and spirit is evident in every bottle. The bottles themselves are made from 50% reclaimed ocean plastic, to reduce the polluting of our planet. The majority of Aveda products are vegan, with a goal of eventually becoming entirely plant based. Combining Ayurveda, his mother’s history as an herbalist, and his expert abilities as a world- renowned hairstylist, Horst Rechelbacher has spearheaded the integration of luxury hair care and environmental responsibility.
The herbs used within Aveda ingredients are organic and ethically sourced from India using CO 2 to harmlessly preserve their healing qualities, minus the chemical implications of non-organic farming. Aveda’s manufacturing facilities are fuelled by harnessed wind power, and they work with multiple
environmental agencies to reduce the company’s carbon footprint.
That’s not all they have to be proud of though, the quality and variety of haircare available from Aveda is as impressive as it is diverse. Whether you are living a plant-based lifestyle or not, their gorgeous offerings are effective, kind to the hair and scalp and produce stunning, beautifying results.
The high-grade essential oils used to provide treatment and fragrance have long lasting lightweight capabilities, and each product will elevate the manageability and condition of your tresses. No matter your hair type or scalp concern, Aveda has a suitable remedy for your needs that will
transform your tedious tendrils into luscious locks, and all with a clear conscience.
It is because of these stellar attributes that we are proud to be official stockists of Aveda here at Millies.ie.
Shop the full range here