POWERFUL HAIRCARE THAT DOES IT ALL
“I’ll think about it”, “I’m nervous”, “maybe next time” – have you ever said this to your hairdresser whilst you’ve been sat in the salon chair contemplating a colour or a lightening service? Did you know that the fear of damage is the number one reason why women turn down a chemical service in salon such a bleach or permanent colour? Are you craving a post-lockdown change and yet don’t want to have to compromise and leave your locks looking dry and damaged in the long run? Do you long for beautifully healthy-looking hair with serious shine and incredible softness? What if we said you could finally have it all – the stunning salon transformation and the insta-worthy, healthy looking hair at home?
Enter New Acidic Bonding Concentrate by Redken– It is Redken’s most powerful all-in-one take-home haircare regime offering multiple benefits for all hair types and textures. Hair is left looking and feeling irresistibly healthy – silky, smooth, soft and with a flawless, insta-worthy shine. It is the perfect range for those who want it all in an instant!
Ideal for anyone who colours or lightens their hair, uses heat tools or who just has demanding, processed hair in need of moisture, repair and protection. New Acidic Bonding Concentrate by Redken is an advanced all-in-one concentrated take home haircare regime that will look after it all. This three-step regime is formulated with Citric Acid, an alpha hydroxy acid that helps to protect weak bonds in the hair to improve hair’s strength and resilience after a bleach or colour service, with immediate visible results. When used as a 3-step system of Acidic Bonding Concentrate shampoo, conditioner and Acidic Perfecting Concentrate Leave-In treatment, the regime’s pH-balancing formulas infuse hair with intense conditioning and helps to protect against colour fade and breakage. This powerful take-home regime offers 10 benefits to transform the appearance of damaged, processed hair.
The Acidic part of Redken’s New Acidic Bonding Concentrate formulas helps to seal the cuticle and protect from colour fade, Bonding means that it conditions to help to protect weak bonds and build hairs strength and resilience after a bleach or colour service and Concentrate because it is Redken’s most concentrated care for intense conditioning, to tame frizz and leave hair up to 11 x smoother**.
“2021 is the year to be experimental with your hair – and clients alike are going to want it all as salon restrictions are lifted. With ten benefits including strengthening, colour protection and a reduction in the appearance of split ends – the new REDKEN ABC prescriptive portfolio will give you it all this spring.” Larry King – Redken UK Ambassador and Salon Owner
So if you are looking for a powerful, professional all-in-one solution to treat your dry, damaged hair, protect from colour fade and transform the look of your locks in an instant, try Redken’s new Acidic Bonding Concentrate haircare system today!
*Brushing test. Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment vs classic shampoo on bleached hair
**Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment vs classic shampoo on bleached hair
***Visual grading with Acidic Perfecting Concentrate Leave-in Treatment
****When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-in Treatment