Best for: Fine, flat and thin hair needing root lift, body and volume without a stiff or sticky finish.

What is Color Wow Raise the Root Thicken and Lift Spray?

Color Wow Raise the Root Thicken and Lift Spray is a root-lifting styling spray designed to create all-day lift, body and volume. It delivers root lift without leaving hair feeling stiff or sticky, while lightweight elastomers help keep hair flexible, pliable and manageable.
The targeted root spray can be used on damp or dry hair and styled with a blow-dryer for lasting results. Its crystal-clear styling polymers are designed not to yellow or darken blonde hair.

Who is it best for?
This root-lifting spray may suit you if your hair:

• is fine, flat or thin
• needs more root lift and volume
  
• feels flat at the roots
  
• needs body without a stiff or sticky finish
  
• needs a flexible, manageable styling product
  
• is blonde and you want a non-yellowing styling product

What problem does it solve?
Color Wow Raise the Root is designed for hair that needs root lift, body and volume, particularly fine, flat and thin hair. Rather than simply adding overall fullness, a root-lifting spray targets the root area to create height and lift. Raise the Root can be sprayed directly onto the roots before styling to help create a more lifted, voluminous look.

How to use
1.    Spray Color Wow Raise the Root onto damp or dry hair, concentrating on the roots.
2.    Style as desired.
3.    Use a blow-dryer to help create lasting results.

Why choose it?
Hair type: All hair types; ideal for fine, flat and thin hair
Primary concern: Root lift, body and volume
Best for: Fine, flat and thin hair
Finish: Flexible and manageable, without feeling sticky or stiff
Product type: Root-lifting styling spray
Size: 150ml
Routine step: Styling

Is Color Wow Raise the Root right for me?

Choose this if: your hair is fine, flat or thin and you want targeted root lift, body and volume without a stiff or sticky feel.
Consider another styling product if: your primary requirement is a different styling benefit rather than root lift and volume.

Frequently asked questions

What does Color Wow Raise the Root do?
Color Wow Raise the Root is a root-lifting styling spray that creates lift, body and volume. It is particularly suited to fine, flat and thin hair.

Is Raise the Root good for fine hair?
Yes. Raise the Root is suitable for all hair types and is ideal for fine, flat and thin hair.

Can I use Raise the Root on dry hair?
Yes. Color Wow Raise the Root can be used on both damp and dry hair.

How do you use Color Wow Raise the Root?
Spray onto damp or dry hair, concentrating on the roots, then style as desired. The brand recommends using heat from a blow-dryer for lasting results.

Does Color Wow Raise the Root make hair stiff or sticky?
The product is designed to create root lift without feeling stiff or sticky. Lightweight elastomers help keep hair flexible, pliable and soft.

Does Raise the Root yellow blonde hair?
Crystal-clear styling polymers are non-yellowing and won't yellow or darken hair.

Does Raise the Root offer heat protection?
Raise the Root offers heat protection.

Key ingredients and technology
Proprietary elastomers: Lightweight elastomers help keep hair pliable, soft, flexible and manageable rather than sticky, brittle or rigid.
Proprietary vinyl polymer complex: Forms a supportive “spring” around each hair to create volume and instant lift.
Crystal-clear styling polymers: Help create styling hold without yellowing or darkening the hair.

Ingredients:
Alcohol Denat, Aqua/Water, VP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance/Parfum, Propylene Glycol, Hydrolyzed Keratin, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Linalool, Hexyl Cinnamal, Citronellol.