Subscribers Get More
Subscribe to our newsletter for winter sale updates with 25% off most products sitewide. Be first to receive exclusive offers straight to your inbox.
T&Cs apply
Subscribe to our newsletter for winter sale updates with 25% off most products sitewide. Be first to receive exclusive offers straight to your inbox.
Subscribe to our newsletter & be the first to hear about special offers & 20% off your next order!
Learn More
Are you looking for high-quality hair and body care? Millies is proud to stock Alfaparf Milano, hairdressing and beauty products created by leading experts in the beauty industry.
It can be hard to find the sort of brand whose unique formula creates a product packed with quality and inspiration.
Thankfully, Alfaparf Milano manages to do this, offering innovative new products to gain a reputation as one of the best hair care brands operating.
Alfaparf Milano creates astonishing products for every hair type. Whether your hair care or skin care requirements are simple or complicated, these products are for everyone.
To discover high-quality solutions to limp, dry, damaged or even dirty hair, read on to find all the information you need!
As you may guess from the name, Alfaparf Milano is one of the best Italian brands in the beauty industry. The unique formula used ensures products are perfect for use across Italy and beyond!
Alfaparf Milano has the solution for all hair and scalp problems. Take a look at their Style Stories collection, full of best sellers, to discover stylist-recommended items. Whether your ultimate goal is volume, styling or texturising, these items will protect and complement your tresses.
Serious results... and minimal effort. Some of the benefits provided by Alfaparf Milano products include:
Moisture for dry hair: If your locks feel like the Sahara Desert, it's time to turn them super-soft and bouncy. Alfaparf Milano stock used by only the best stylists, with items providing thermal protection for hairdryers, straighteners and clippers.
Reconstruction for damaged locks: With years of intense research under their belts, Alfaparf Milano can bring out the beauty in hair damaged by peroxide or bleach. Love is definitely in the hair when you try their strengthening serum - run this through your tresses and you will see that tangle-free hair is the best revenge for damaged locks!
Diamond for normal hair: If you want beauty salon hair day every day, the Diamond Collection keeps your style shiny, healthy and at its peak. Life is short - so live it with a crowning glory you can be proud of!
Alfaparf Milano has packed over thirty years of loving care into their styling, colour, hair care and beauty products.
Working with top names in the industry, the brand was created by professionals with the capacity to create fairytale tresses. These products enable you to do the same in the comfort of your own home!
Many moons ago it was only the rich and famous who could pay high prices for the 'creme de la creme' of hair care products, but now women and men from all walks of life can sport that same hair excellence.
Alfaparf Milano uses cutting-edge technology combined with a passion for beautiful hair, blending all the components needed to make your locks stand at the forefront of fashion Italian style.
With a collection of shampoos, waxes, hairsprays, styling gels, regenerating masks and other Alfaparf Milano items, you can say goodbye to drab semi-permanent hair from box dyes and welcome radiant hair colours.
Don't take our word for it - let your hair do the talking and sport a look that is captivating and vibrant, oozing with beauty whatever the occasion. Similar to Olaplex or L’Oreal products, these items can be found on any hair aficionado’s wishlist for a reason!
Milano Alfaparf is a company that consistently injects passion into hair care.
Each product is the result of a long journey toward excellence.
The shampoos created by Alfaparf Milano have several innovative functions:
Cleanse & Purify: When you run Alfaparf Milano through your hair, one could describe the sensation as perfection. Our products gently tease your tresses and cleanse each strand with love and care. Effective at soothing the scalp, eradicating dandruff and leaving your hair glowing with radiance, these products offer unparalleled care.
Moisturise & Add Shine: Indulge yourself with a unique blend of good omega acids and fatty acids derived from linseed extract to hydrate the hair shaft. The moisturiser capabilities of these shampoos will leave your hair thriving, bouncy and defined.
Repair & Protect: Whether you use professional brands such as Schwarzkopf or readily available boxed permanent hair colour, chemically treating your hair can lead to damage. If your locks are resultantly stressed, overworked and weak, treat them to some TLC. The wondrous effects of Alfaparf Milano shampoo can be felt almost immediately, working hard to repair and rejuvenate lacklustre hair and even hair extensions.
Hair Loss & Thinning: If there is a reduction in the thickness of your hair, Alfaparf Milano is the brand for you. Release the cap and enter luxury enriched with ingredients from hair beauty professionals in hair beauty. These shampoos are loaded with Buhu plant extracts to strengthen and protect the follicles from the damaging effects of free radicals, the toxins that can cause hair loss.
The Finishing Touch: One of the best categories; this lovely smelling serum provides the 'piste de resistance' to beautify your 'do'. Add illuminance, softness and complete manageability to your lifestyle.
Our conditioners add a smooth protective coating to the hair to stop it from breaking easily. When your locks are exposed to the elements, the outer lining starts to wear away until the hair snaps off. Enter Alfaparf Milano!
Customers shop for Alfaparf Milano because their products get to the root of the problem and fill in damaged parts, transforming dry and damaged hair into its former radiance. Each strand is smoothed without adding weight and granted a UV shield to combat any damage from the sun.
Remember - conditioner is like lotion for the hair. Choose the right product for you and reveal the beauty in your tresses. Make it a part of your washing regime and you will fall in love with your shiny and supple hair all over again.
Some have described the Alfaparf Milano mask as a revolutionary miracle due to the way it reconstructs damaged hair fibres. Whether trimmers, toners or a perm gone wrong, this cruelty-free mask restores and hydrates your hair fibres.
The key ingredients are natural oils, lipids, and conditioning agents, such as Bamboo Marrow and Linseed Extract. These high-quality ingredients leave tresses looking strong, healthy and bouncy in under ten minutes.
Dry, long, coarse or overly bleached hair can be revived and restored in minutes - without any sulphates!
There are two secret ingredients behind the Style Stories collection. The first is passion, and the second is a special herb called Moringa.
Moringa is renowned in the hair and beauty industry, known as a ‘miracle tree’ for its nutrient-dense qualities. Used in the production of food, medicine, cosmetics and more, this tree can do it all.
Whether your hair is having an off week, month or year, the Style Stories Collection utilisation of Moringa will inspire life, injecting those locks with a surge of the following vitamins:
Style Stories are listed under four major categories: Prestyling, Texturizing, Pastes, Gel and Hairspray, with Moringa playing a leading role in each product.
Drench your locks in luxury. From conditioners that replenish the nutrients of dry hair to multi-level essential oil treatments, the Moisture Collection has everything you need to eradicate dehydration.
There is even a holiday set, allowing you to bless your barnet with moisture worldwide.
Filled with bestsellers, the Scalp Collection by Alfaparf Milano is stocked with products that soothe your scalp and strengthen weakened hair.
Whether an energizing lotion or the full kit, these products are packed with good stuff. Prebiotics, probiotics and pure ingredients combine for a happier, healthier scalp.
The Alfaparf Diamond Collection is uniquely formulated to guarantee stunning, glossy results regardless of hair colour or style.
The range contains one-of-a-kind products such as the Diamond Extraordinary All-in-1 Fluid and the Christalli Liquidi Illuminating Serum, which has become the international symbol of Alfaparf Milano. Try these products and be dazzled by the results.
The Reconstruction Collection was designed with strength and repair in mind. As a result, the specially formulated products are masterful in their revival of extremely damaged hair.
For emergencies, there is the SOS Emergency Oil, while the Semi Di Lino Reconstruction Collection can be used year-round to foster strength, elasticity and beauty.
A perfectly hot bath or shower is the perfect introduction to savour the bliss packed into each and every Alfapalf Milano product.
Squeeze a small drop of shampoo into the palm of your hand and apply the rich, silky liquid, massaging it into the scalp to stimulate the blood flow and invite warm, relaxing energy.
Next, rinse and squeeze all the excess water from your hair and apply Alfaparf conditioner evenly on the ends of your hair - not the scalp. Leave it to work for the recommended time (as stated on the bottle) before rinsing, wrapping your head in a warm towel and styling as usual.
Treatments fall under two categories:
Using a fine comb, gently part the hair lengthways (in one-inch sections) and massage the treatment into the scalp using gentle circular motions. Leave for the recommended time.
For longer hair, apply the treatment halfway down your tresses and work to the very ends, avoiding the scalp.
For short hair, apply to the hair that is damaged.
Check the information on all Alfaparf Milano products to see if your treatment needs rinsing off.
For fine hair, we recommend you Invest in a bottle of Alfaparf Milano Semi Di Lino Style Stories Thermal Protector.
Spray a fine mist onto damp hair and then apply a mound of mousse to the crown for volume. Fine hair also looks better when washed less, so dry shampoo can provide an instant lift and gives your hair a new lease of life between washes.
Treat yourself to a bottle of Alfaparf Semi Di Lino 'Blends of Many' Extra Strong Gel for smooth-flowing hair that exudes beauty, serenity and grace.
Bring out the romantic and feminine side of your locks and sport a calm style even when the harsh winds start to blow.
Alfaparf Semi Di Lino Curls Multi-Purpose Oil works wonders on curly hair and is known to give locks the sizzle factor. The outstanding effects come from the magical formula of ingredients, working together to:
Let this oil trickle through your hair and learn to love your new, magically soft, shiny and bouncy curls.
As of 2018, ALFAPARF Group has been pursuing a Sustainability pathway, before refining the strategy in 2021.
After identifying material issues, the brand has decided to target 13 Sustainable Development Goals based on four fundamentals:
Commitment to these ideals led to Alfaparf being awarded as a Sustainability Leader by Statista in 2021 and 2022.
