Ideal for...
Body and shine with a firm hold.

This alcohol-free formula is non-drying to the scalp and contains thermal barriers that protect hair from environmental stress.

Get ultimate holding power with American Crew Firm Hold Styling Gel. Formulated with natural extracts your hair will appear thicker with added body and shine while a dual polymer complex gives your style a strong hold that lasts all day long.

American Crew Firm Hold Styling Gel gives your style an unsurpassed all-day hold. Its alcohol free formula helps your hair look thicker with a healthy shine, while its low pH prevents drying of the hair and scalp.

Directions of use:

• Apply a small amount evenly into wet or towel dried hair.
• Style as desired.
• Not suitable for blow drying.