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Style Enhancing care gel formulated for medium hair length, designed for wavy hair types giving an anti frizz natural finish.
The American Crew Forming Cream Gel brings modern performance to curl styling with a clean, efficient formula made for men. This lightweight hybrid cream-gel helps define and control textured hair while fighting frizz from morning to night. With a smooth application and reworkable hold, it lets you shape curls without buildup or stiffness. This gel for people with curly or frizzy hair is powered by jojoba oil and built for real-life styling needs, it keeps your routine simple and your curls sharp.