Best for: Colour-treated, greying or thinning hair, and disguising visible roots and regrowth between colour services.

What is Color Wow Root Cover Up - Medium Brown?

Color Wow Root Cover Up is a professional-grade root concealing powder designed to instantly disguise grey roots and camouflage regrowth on lightened or highlighted hair. The Medium Brown shade provides temporary colour coverage while helping create the appearance of thicker, fuller hairlines, with a neat application that feels more natural than mascaras or crayons. The powder adheres to the hair without feeling sticky or oily and is designed to look natural rather than dry or out of place. The temporary colour remains until shampooed out.

Who is it best for?
Color Wow Root Cover Up may suit you if your hair:

• has visible grey roots
  
• has noticeable root regrowth between colour services
  
• is colour-treated, lightened or highlighted
  
• has fine or sparse-looking hairlines
  
• needs a quick root touch-up between colouring
  
• needs temporary coverage that washes out with shampoo
  

What problem does it solve?
Color Wow Root Cover Up is designed for those moments when grey roots or regrowth become visible between colour services. It provides instant, temporary coverage while helping extend the time between salon visits and giving the appearance of a thicker, fuller hairline.

Key features

• Instant root coverage: Disguises grey roots and visible regrowth.
  
• Temporary colour: Washes out with shampoo.
  
• Neat application: Comes with a dual-ended brush for targeted application.
  
• Natural-looking finish: Designed to avoid looking dry or out of place.
  
• Non-sticky feel: Formulated without a waxy or sticky feel.
  
• For thinning areas: Can help create the appearance of thicker, fuller hairlines.
  
• Medium Brown: The shade featured on this product page.
  

How to use
Apply to dry hair using the supplied dual-ended brush. Start at the scalp and work downwards, repeating until the roots are fully covered. The product can also be applied at the temples to create a fuller-looking appearance or cover greys as required. For more precise application, Color Wow recommends loading the small end of the brush with powder, holding the hair flat and taut against the head, and pressing the brush firmly into the roots rather than using a sweeping motion.

Why choose it?
Hair type: All hair types, especially colour-treated, greying and thinning hair
Primary concern: Grey roots and visible regrowth
Best for: Temporary root coverage between colour services
Shade: Medium Brown
Texture: Powder
Application: Dual-ended brush
Routine step: Root touch-up
Product type: Root concealer

Is Color Wow Root Cover Up - Medium Brown right for me?
Choose this if: you want to disguise grey roots or regrowth between colour services, or create the appearance of a thicker, fuller hairline. Consider another shade if: Medium Brown is not the appropriate shade for your hair colour.

Frequently asked questions

What is Color Wow Root Cover Up used for?
It is used to disguise grey roots and camouflage visible regrowth between colour services.

Does Color Wow Root Cover Up wash out?
Yes. The temporary colour washes out with shampoo.

Can Color Wow Root Cover Up be used on grey hair?
Yes. It is designed to disguise grey roots.

Can Color Wow Root Cover Up make hair look thicker?
It can help give the appearance of thicker and fuller hairlines.

How do you apply Color Wow Root Cover Up?
Apply the powder to dry roots using the supplied dual-ended brush, starting at the scalp and working downwards until the roots are covered.

Is Color Wow Root Cover Up suitable for thinning hair?
Suitable for all hair types, especially colour-treated, greying and thinning hair.