Kerastase L'Incroyable Blowdry lotion is a re-workable lotion that allows you to create flexible, touchable styles or a perfect blowdry with the utmost ease. Curly one day - straight the next!
SRS® technology, uses heat-sensitive Micro-Beeswaxes to melt when heated to enhance shape, and form a strong bond between hair fibres when the hair has cooled down for a long-lasting finish - no stickiness or crispyness . On day 2 when heat is used on the hair the lotion reactivates and can be moulded without reapplying for versatile styling. Fights frizz for up to 9 hours, elasticity is enhanced and hair is left looking and feeling stunning.
How to use:
Apply onto damp, towel dried hair before proceeding to blowdry/heat style.