Best for: Dry, colour-treated hair that needs gentle cleansing, moisture, softness and shine while helping protect colour.

What is Pureology Hydrate Shampoo?

Pureology Hydrate Shampoo is a luxurious, gentle and hydrating shampoo designed for dry, colour-treated hair. Its rich-lather formula gently cleanses while helping revitalise, soften and nourish dry hair without compromising colour.

The sulfate-free formula is designed to provide a gentle cleanse and is formulated with Jojoba, Green Tea and Sage. Pureology also uses its signature aromatherapy blend of Lavender, Bergamot and Patchouli.

Used as part of the Hydrate shampoo and conditioner system, it is designed to leave dry, colour-treated hair feeling supple, soft and nourished. Pureology formulas are vegan and made without animal-derived ingredients or by-products.

Who is it best for?

Pureology Hydrate Shampoo may suit you if your hair:

• is dry
• is colour-treated
• needs more moisture
• feels dull or lacks softness
• needs gentle cleansing
• needs nourishment without compromising colour
• would benefit from improved manageability and shine
• prefers a rich-lather hydrating shampoo

Pureology specifically positions the Hydrate range for dry hair, with Hydrate Shampoo designed for dry, colour-treated hair.

What problem does it solve?

Dry, colour-treated hair can need moisture and softness while still requiring a cleanser that respects colour.

Pureology Hydrate Shampoo is designed to gently cleanse while helping revitalise, soften and nourish dry, colour-treated strands.

A simple way to think about it is:

Dry, colour-treated hair → gentle sulfate-free cleansing + hydration → softer, more supple and nourished hair with enhanced manageability and shine.

The wider Hydrate range is designed to moisturise dry hair and help leave it supple, smooth and more manageable.

Key Ingredients

Jojoba: Pureology highlights Jojoba as one of the key ingredients in the Hydrate Shampoo formula.

Green Tea: Highlighted by Pureology as a key ingredient.

Sage: Highlighted by Pureology as a key ingredient.

Sunflower Seed Extract

Sunflower Seed Oil

Green Tea Leaf Extract

Rose Flower Extract

Aloe Vera Leaf Extract

Vitamin E / Tocopherol

Benefits

• Gently cleanses dry, colour-treated hair
• Helps revitalise dry hair
• Helps soften and nourish the hair
• Supports moisture and suppleness
• Helps enhance manageability and shine
• Rich-lather formula
• Sulfate-free for gentle cleansing
• Designed with colour-treated hair in mind
• Contains Jojoba, Green Tea and Sage
• Signature aromatherapy blend of Lavender, Bergamot and Patchouli
• Vegan formula
• Made without animal-derived ingredients or by-products
• Part of the Pureology Hydrate range

How to Use

• Apply a quarter-sized amount of Pureology Hydrate Shampoo to wet hair at the scalp.
• Lather and work the shampoo down through the lengths to the ends.
• Rinse thoroughly.
• For extra cleansing, repeat.
• For best results, follow with Pureology Hydrate Conditioner and Colour Fanatic Multi-Tasking Leave-In Spray.
• In case of contact with eyes, rinse immediately.

Why Choose Pureology Hydrate Shampoo?

Hair type: Dry + colour-treated hair
Primary concern: Dryness + lack of moisture
Best for: Colour-treated hair that needs hydration, softness and nourishment
Product type: Hydrating shampoo
Texture: Creamy, rich-lather shampoo
Action: Cleanses + hydrates + softens + nourishes
Key ingredients: Jojoba + Green Tea + Sage
Formula: Sulfate-free
Colour care: Designed for colour-treated hair
Vegan formula: Yes
Aromatherapy blend: Lavender + Bergamot + Patchouli
Routine step: Cleanse
Size: 266ml
Brand: Pureology
Range: Hydrate

Is Pureology Hydrate Shampoo right for me?

Choose this if: your hair is dry and colour-treated and you want a sulfate-free shampoo that gently cleanses while helping restore moisture, softness and nourishment.

Consider Pureology Hydrate Sheer Shampoo instead if: your hair is fine, dry and colour-treated and you want the lighter-weight option within the Hydrate range.

Frequently Asked Questions

What hair type is Pureology Hydrate Shampoo for?

Pureology Hydrate Shampoo is designed for dry, colour-treated hair that needs moisture, softness and nourishment.

Is Pureology Hydrate Shampoo sulfate-free?

Yes. Pureology states that Hydrate Shampoo is sulfate-free to allow for gentle cleansing.

How do I use Pureology Hydrate Shampoo?

Apply a quarter-sized amount to wet hair at the scalp, lather and work through to the ends before rinsing. Repeat for extra cleansing if needed.

What should I use after Pureology Hydrate Shampoo?

Pureology recommends following with Hydrate Conditioner and Colour Fanatic Multi-Tasking Leave-In Spray for best results.

Ingredients

Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum / Fragrance, Citric Acid, PPG-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, PEG-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium EDTA, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, CI 60730 / Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium EDTA, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.

Ingredient lists can be updated by the manufacturer. Refer to the product packaging for the most current ingredient list.