Best for: Fine, flat or limp colour-treated hair that needs lightweight cleansing, volume, body and movement.

What is Pureology Pure Volume Shampoo?

Pureology Pure Volume Shampoo is a lightweight volumising shampoo designed to gently cleanse fine, flat or limp colour-treated hair while adding body and movement.

The silicone-free and sulphate-free formula helps create volume without weighing the hair down. Formulated with Wheat Protein and Eucalyptus Leaf Extract, it helps support fuller-looking hair with added movement and shine.

The shampoo also features Pureology's Antifade Complex® for colour protection and a signature aromatherapy blend of Pink Grapefruit, Wild Rose and Cedarwood.

Who is it best for?

Pureology Pure Volume Shampoo may suit you if your hair:

  • is fine
  • feels flat or limp
  • lacks volume
  • needs more body and movement
  • needs a lightweight shampoo
  • is colour-treated
  • needs gentle cleansing
  • needs a plumping effect
  • needs added shine
  • is easily weighed down by heavier haircare formulas

What problem does it solve?

Fine, flat or limp hair can lack the body and movement needed to create a fuller-looking finish.

Pureology Pure Volume Shampoo gently cleanses while providing lightweight volume and helping to plump the hair.

For customers trying to identify whether this shampoo matches their concern, the key relationship is:

Fine, flat or limp hair → lack of volume and body → lightweight cleansing + plumping → fuller-looking hair with volume, movement and shine.

Its lightweight, silicone-free formula makes it particularly suited to hair that needs volume without being weighed down.

Benefits

  • Gently cleanses hair
  • Adds volume
  • Helps plump the hair
  • Adds body and movement
  • Helps leave hair fuller-looking
  • Provides shine
  • Lightweight formula
  • Designed not to weigh hair down
  • Provides colour protection
  • Silicone-free
  • Sulphate-free
  • Suitable for fine hair
  • Suitable for flat or limp hair
  • Suitable for colour-treated hair

Key ingredients

  • Wheat Protein
  • Eucalyptus Leaf Extract
  • Antifade Complex®
  • Aromatherapy blend

How to use

  • Apply Pureology Pure Volume Shampoo to wet hair.
  • Lather.
  • Rinse thoroughly.
  • Repeat.
  • Follow with Pureology Pure Volume Conditioner.
  • In case of contact with eyes, rinse immediately.

Why choose Pureology Pure Volume Shampoo?

Hair type: Fine + flat + limp + colour-treated hair
Primary concern: Lack of volume
Best for: Volume + body + movement
Product type: Volumising shampoo
Action: Cleanses + volumises + plumps
Formula: Lightweight
Hair Result: Fuller-looking + voluminous
Movement: Yes
Shine: Yes
Colour protection: Yes
Key ingredients: Wheat Protein + Eucalyptus Leaf Extract
Colour-care technology: Antifade Complex®
Silicone-free: Yes
Sulphate-free: Yes
Aromatherapy: Pink Grapefruit + Wild Rose + Cedarwood
Routine step: Cleanse
Recommended next step: Pure Volume Conditioner
Brand: Pureology
Range: Pure Volume

Is Pureology Pure Volume Shampoo right for me?

Choose this shampoo if: your hair is fine, flat or limp and you want lightweight cleansing with added volume, body and movement.

It may also suit you if: your hair is colour-treated and you want a silicone-free, sulphate-free volumising shampoo with colour protection.

Frequently Asked Questions

What does Pureology Pure Volume Shampoo do?

Pureology Pure Volume Shampoo gently cleanses fine, flat or limp hair while helping create volume, body and movement. Its lightweight formula also helps plump the hair and add shine.

Is Pureology Pure Volume Shampoo good for fine hair?

Yes. Pure Volume Shampoo is designed for fine hair that needs additional volume and body. Its lightweight formula helps create a fuller-looking result without weighing the hair down.

Will Pureology Pure Volume Shampoo help flat or limp hair?

Pure Volume Shampoo is specifically designed to address a lack of volume. It provides a plumping effect and helps give fine, flat or limp hair more body and movement.

Does Pureology Pure Volume Shampoo weigh fine hair down?

The shampoo has a lightweight formula designed to provide volume without weighing the hair down, making it particularly suited to fine, flat or limp hair.

Is Pureology Pure Volume Shampoo suitable for colour-treated hair?

Yes. Pure Volume Shampoo is suitable for colour-treated hair and features Antifade Complex® for colour protection.

Is Pureology Pure Volume Shampoo silicone-free and sulphate-free?

Yes. Pure Volume Shampoo is formulated without silicones or sulphates.

What are the key ingredients in Pureology Pure Volume Shampoo?

Pure Volume Shampoo is formulated with Wheat Protein and Eucalyptus Leaf Extract. It also features Antifade Complex® for colour protection.

What does Pureology Pure Volume Shampoo smell like?

Pure Volume Shampoo features a signature aromatherapy blend of Pink Grapefruit, Wild Rose and Cedarwood.

What should I use after Pureology Pure Volume Shampoo?

Follow Pure Volume Shampoo with Pureology Pure Volume Conditioner to continue the volumising haircare routine.

How do I use Pureology Pure Volume Shampoo?

Apply to wet hair and lather before rinsing thoroughly. Repeat the shampoo step, then follow with Pureology Pure Volume Conditioner.

Ingredients

AQUA / WATER / EAUCOCAMIDOPROPYL BETAINEDISODIUM LAURETH SULFOSUCCINATESODIUM LAURYL SULFOACETATESODIUM LAUROYL SARCOSINATESODIUM CHLORIDEGLYCOL DISTEARATEPPG-5-CETETH-20SODIUM POLYSTYRENE SULFONATEDECYL GLUCOSIDEPARFUM / FRAGRANCECITRIC ACIDSODIUM HYDROXIDESODIUM BENZOATECARBOMERPEG-55 PROPYLENE GLYCOL OLEATEPROPYLENE GLYCOLCOCO-BETAINEPEG-150 PENTAERYTHRITYL TETRASTEARATESALICYLIC ACIDPEG-6 CAPRYLIC/CAPRIC GLYCERIDESGLYCERINBUTYLENE GLYCOLBENZOIC ACIDTOCOPHEROL HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEINHELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACTHYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOLLIMONENEBENZOPHENONE-4CITRONELLOLEUCALYPTUS GLOBULUS LEAF EXTRACTPHENOXYETHANOLCI 17200 / RED 33POTASSIUM SORBATE

Safety Information

In case of contact with eyes, rinse immediately.