Best for: Coloured hair that needs protection from colour fading and damage while maintaining softness, shine and radiance.

What is L'Oréal Professionnel Serie Expert Vitamino Color Shampoo?

L'Oréal Professionnel Serie Expert Vitamino Color Shampoo is a professional formula designed for coloured hair. It gently removes impurities while helping protect colour from fading and the hair fibre from damage. Enriched with resveratrol, a powerful antioxidant, it leaves coloured hair feeling soft and protected while helping maintain a brighter, more radiant-looking colour.

Who is it best for? This shampoo may suit you if your hair:

• is coloured
  
• needs protection from colour fading
  
• needs protection from damage
  
• looks dull or lacks radiance
  
• needs gentle cleansing to remove impurities
  
• feels in need of softness and protection
  
• needs help maintaining a more radiant-looking colour
  

What problem does it solve?

Vitamino Color Shampoo is designed around the needs of coloured hair, helping protect colour from fading while protecting the hair fibre from damage. The shampoo gently removes impurities and leaves hair feeling soft and protected. L'Oréal Professionnel states that colour protection can last up to 8 weeks and that coloured hair can appear 6x shinier, based on an instrumental test using shampoo + conditioner.

Coloured hair → cleansing + colour protection → softer, more radiant-looking hair.

Key ingredient
Resveratrol: A powerful polyphenol included in the professional formula to help protect colour from fading and the hair fibre from damage.

How to use
Use as part of your coloured hair care routine. L'Oréal Professionnel positions Vitamino Color Shampoo as step 1, Cleanse, in the at-home Vitamino Color protocol.

Why choose it?
Hair type: Coloured hair
Primary concern: Colour fading & damage
Best for: Protecting coloured hair
Key ingredient: Resveratrol
Key benefits: Colour protection, softness, shine & radiance
Colour protection: Up to 8 weeks*
Shine: Up to 6x more shine*

*Instrumental test shampoo + conditioner.

Is L'Oréal Professionnel Serie Expert Vitamino Color Shampoo right for me?

Choose this if: your hair is coloured and you want a shampoo that gently removes impurities while helping protect your colour from fading and the hair fibre from damage.
Consider another shampoo if: your primary hair concern is not colour protection or maintaining coloured hair.

Frequently asked questions

Is L'Oréal Professionnel Vitamino Color Shampoo good for coloured hair?

Yes. It is specifically designed for coloured hair and helps protect colour from fading and the hair fibre from damage.

How long does Vitamino Color Shampoo protect colour?
L'Oréal Professionnel states that it helps protect colour from fading for up to 8 weeks, based on an instrumental test using shampoo + conditioner.

Does Vitamino Color Shampoo make coloured hair shiny?

L'Oréal Professionnel says that coloured hair has up to 6x more shine, based on an instrumental test using shampoo + conditioner.

What is the key ingredient in Vitamino Color Shampoo?

The formula is enriched with resveratrol, described by L'Oréal Professionnel as a powerful polyphenol that helps protect colour from fading and the fibre from damage.

Full ingredients
AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • LINALOOL • STEARETH-6 • PHENOXYETHANOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • RESVERATROL • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID • PARFUM / FRAGRANCE. C234155/1
Ingredient lists may vary by country and are subject to change. Please refer to the product packaging for the most relevant ingredient list.