Amika
Amika is a professional haircare and styling brand known for its innovative, salon-quality formulas designed to care for all hair types, textures and styles. With a belief that all hair is welcome, the brand combines clinically proven results with a fun, inclusive approach to haircare. At the heart of many of its formulas is sea buckthorn, a nutrient-rich superfruit containing vitamins, antioxidants and omega-7 fatty acids, helping to bring together effective haircare and carefully selected ingredients.
From nourishing shampoos and conditioners to intensive hair masks, dry shampoos, styling treatments and hair tools, Amika offers solutions for a wide range of hair concerns, including dryness, damage, frizz, lack of volume and colour care. With popular collections such as Normcore, Soulfood, Perk Up and The Wizard, Amika makes it easy to create a personalised haircare routine. Proudly cruelty-free and Leaping Bunny certified, the brand combines high-performance formulas with its signature fragrance and vibrant personality to make everyday haircare an enjoyable experience.